Benefit from our experienced MadTech teams and software development proficiency in building high-performance programmatic video ads solutions compatible with all major connected TV (CTV) devices and OTT streaming services.
Develop a topnotch AdTech solution that fully integrates with SSPs and DSPs to facilitate RTB, incorporates all of the major video ad serving protocols and provides in-depth analytics for campaign performance and cross-channel optimization.
With Xenoss, you can provide better targeting options to your customers, ensure high conversion rates, expand your video advertising offering, and scale your platform without business disruption.
Programmatic video advertising
Help your product’s users reach a specific audience across OTT and connected TV (CTV) platforms, run easy-to-tweak campaigns, and generate robust analytical reports by employing advanced algorithms.
Cross-device analytics and attribution
Provide your users with robust tools that analyze customer journeys and generate valuable customer insights through a suite of Big Data solutions.
Multi CDN solutions
Customize your load balancing logic, allocate traffic across servers and content delivery networks (CDNs), simplify integrations, and expand your providers’ mix to drive better campaign results.
Stream routing
Switch streams across connected TV (CTV) devices with minimal interruption to the playback or the capture session.
Cross-media tracking and attribution for programmatic video
Gain a competitive edge by creating a sophisticated functionality for deep and comprehensive analysis of video ad campaigns and the most effective media channels.
Enhance content promotion capabilities and drive the outcomes your advertising partners value most by implementing machine learning algorithms. Use ML to optimize on metrics like subscriptions, installs, views and retention.
Dynamic traffic allocation
Develop and integrate a lightweight data-driven solution into your ad platform to help marketers maximize conversions through directing traffic to the winning creatives.
Real-time bidding (RTB)
Increase the value of remnant ad space, gain better control of your inventory, generate audience insights, and improve your ad campaigns’ performance and outcomes.
Automatic content recognition (ACR)
Build and embed into your OTT/CTV applications an AI-based technology that recognizes the content that your audiences are watching by sampling small portions of video and comparing it with a large database.
Dynamic ad insertion (DAI)
Provide a seamless viewer experience by handling your media processing workflow effectively in compliance with the VAST standard.
Dynamic creative optimization (DCO)
Expand your product offering with tools that help marketers customize and hyper-personalize video ad content on the fly.
TV Tune-in attribution
Let your DSP users attribute TV show tune-ins to ads served on any channel, including connected TV (CTV), mobile, video, desktop, native, and beyond.
Software engineers at Xenoss know how to build OTT and connected TV (CTV) advertising solutions that resonate with target audiences, increase yield, and improve top-line growth.
Build a proprietary IFA-compliant OTT application to meet the ever-increasing demands for streaming video content. Use our first-class AdTech development teams to build an OTT advertising platform from scratch, improve an existing OTT app performance through infrastructure optimization, upgrade your existing technology for OTT ads buying and selling, or build new attribution tools.
We cover all major types of Over-the-Top ad platform development solutions to meet your most sophisticated video advertising tech needs.
Video-on-demand (VOD, SVOD, AVOD, TVOD)
Voice over IP (VoIP)
Internet Protocol TV (IPTV)
OTT cybersecurity
Server-Side Ad Insertion
OTT messaging
Linear OTT
RTB for OTT
Expand your offering by building a connected TV ads platform.
Take advantage of our 15+ years of experience with the high-availability platform development and tribal AdTech knowledge to create a top-notch video advertising solution.
Video streaming software
Addressable and Programmatic TV (PTV)
Data-driven targeting and reporting
DSPs and SSPs for video advertising
Connected TV ad networks
First-party data management platforms
Ensure seamless customer experience and avoid the expense of high downtime of your AdTech solution.
Access the latest versions of technologies and modern tech stacks and benefit from extensive Cloud coverage (AWS, MS Azure, Google Cloud).
Depending on your business objectives, we develop an achievable project roadmap and stick to the following stages of engagement:
We look into your existing software architecture, IT infrastructure, tech and product roadmap to help identify potential bottlenecks. Alternatively, we can assist in bringing your vision to fruition and developing your custom solution from scratch – from ideation to implementation and beyond.
For your approval, you get a detailed project proposal where we outline product scope, high-level architecture, tech stack, team structure, release schedule, development processes, etc. In this step, we recommend how to build your CTV/OTT advertising solution with flexible data architecture and future scaling needs in mind.
Our business analyst and UX designer work with you to discover key user scenarios, main features, and user preferences. You get UX wireframes and UI mockups demonstrating overall style and aesthetics.
You get a completely operable proof-of-concept solution that can be used to get user feedback, test hypotheses, attract external funding, onboard the first paying customers, etc.
Our meticulous QA process ensures stable performance and the highest possible security level for your programmatic video ads solution.
We assemble a solution development team for you and inject it smoothly into your in-house corporate environment to work as an organic extension of your internal IT organization.
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