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Custom connected TV (CTV) and over-the-top (OTT) advertising platforms

Gain a competitive edge in the dynamically growing connected TV (CTV) and OTT markets with Xenoss expertise.

With our broad experience with programmatic video advertising technologies, you can trust us and outsource your development of scalable and cost-effective CTV and OTT platforms.

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Trusted by major market players:


years helping enterprises


market-ready solutions delivered


of cost savings with component-based development

Connected TV (CTV) market overview

measurement challenges and best practices for CTV advertising

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Click to read

Build a feature-rich CTV/OTT advertising platform

Connected TV (CTV)

  • Advanced, real-time analytics and custom dashboards
  • Automatic content recognition (ACR)
  • Dynamic creative optimization (DCO)
  • AI-based CTV ad fraud detection and prevention 
  • Real-time bidding (RTB)/Programmatic CTV

Over-the-top (OTT)

  • Dynamic ad insertion (DAI)
  • Multi CDN solutions
  • Cross-device analytics and attribution
  • Dynamic traffic allocation
  • Machine Learning-powered contextual targeting

Connected TV (CTV) and Over-the-Top (OTT) advertising tech capabilities we can deliver

With 15+ years of experience in building AdTech and MarTech solutions, Xenoss specialists will find the optimal approach to solving your task.

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CTV/OTT ad platform development

We can help you build an AdTech platform for connected TV (CTV) and over-the-top advertising (OTT): ad server, ad network, a DSP, or SSP.

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Integration with the CTV ecosystem

Add connected TV (CTV)/ over-the-top (OTT) video inventory to your offering and adopt necessary technology for seamless ad serving, tracking, and measurement.

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Complex third-party integrations

Equip your CTV advertising platform with third-party systems: ad measurement and verification, marketing automation tools, analytics platforms, and more.

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Custom analytics dashboards

Don’t settle with standard analytics and visualization tools — use analytics dashboards adapted to your needs with customizable metrics and data visualizations.

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Identity management and cross-channel attribution

Avoid limitations of the IP-based user identification and link connected TV (CTV) ad views with conversions on other channels using custom-built identity management solutions.


Seamless and personalized viewer experience

Get a system that allows serving personalized ads, ensures a smooth transition between ads and content, and is immune to ad blockers thanks to server-side ad insertion.


Matching CTV ads with relevant content

Supercharge your product with ACR technology and machine learning (ML) -based contextual targeting to select relevant content for serving ads and provide an organic viewer ad experience.


AI-powered fraud detection for CTV/OTT platforms

Ensure your customers deal with IVT-free inventory. Implement artificial intelligence (AI)-based software that leaves no chance for connected TV (CTV) ad fraud thanks to its ability to learn and adapt to evolving fraudulent patterns continuously.

Connected TV and OTT advertising platforms at the fastest speed on the market

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Use Xenoss’ knowledge and expertise in connected TV (CTV) and OTT advertising to your benefits

retail marketing technology

Custom software development

Building a solution from the ground up, from project proposal to deployment.

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Technical audit and consulting

In-depth health check of the system: infrastructure, tech stack, tech and product roadmap evaluation.

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Application modernization

Code improvement, architecture revamp, and more for better system performance and optimal resource use.

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Functionality enhancement

Expanding the product’s capabilities with new features to increase its value.

Achieve your goals with a seasoned software development partner

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You are only 5 steps away from your own CTV/OTT ad platform

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Consulting and project proposal

Outlining the platform characteristics and our cooperation with your team: product scope, high-level architecture, tech stack, team structure, release schedule, development processes, etc.

Product roadmap

Presenting a document that describes the solution’s  vision, goals, and features, as well as development stages and timelines.

Your CTV/OTT ad platform MVP

A fully operable solution that you can use to collect feedback from early adopters, plan further updates and changes based on insights, test hypotheses, attract investment, etc.

QA and testing

Eliminating flaws and inconsistencies in a newly developed AdTech product to achieve its stable performance.

Project launch

We operate as an extension of your team: Our knowledge becomes your knowledge. We develop a versatile solution relying on user and market feedback.

Let Xenoss help you get off on the right foot with the CTV/OTT advertising

With our 15-year expertise in MarTech & AdTech software development, we can strengthen your in-house team or build a connected TV (CTV) and over-the-top (OTT) ad platform to elevate your business to the next level.


Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. I particularly appreciate their ability to hire extreme fast and to generate great product ideas and improvements.

Oli Marlow Thomas

Oli Marlow Thomas,

CEO and founder, AdLib

Get a free consultation

We are ready to help with tech challenges you might have.

    Unlock a world of possibilities beyond CTV/OTT ad platform development

    There is a lot more we can build together.

    RTB and programmatic

    Data visualization

    Data collection and storage

    • DMPs
    • CDPs
    • Tag managers
    • Trackers