Gain a competitive edge in the dynamically growing connected TV (CTV) and OTT markets with Xenoss expertise.
With our broad experience with programmatic video advertising technologies, you can trust us and outsource your development of scalable and cost-effective CTV and OTT platforms.
Trusted by major market players:
15+
years helping enterprises
50+
market-ready solutions delivered
40%
of cost savings with component-based development
Connected TV (CTV) market overview
measurement challenges and best practices for CTV advertising
Connected TV (CTV)
Over-the-top (OTT)
With 15+ years of experience in building AdTech and MarTech solutions, Xenoss specialists will find the optimal approach to solving your task.
CTV/OTT ad platform development
We can help you build an AdTech platform for connected TV (CTV) and over-the-top advertising (OTT): ad server, ad network, a DSP, or SSP.
Integration with the CTV ecosystem
Add connected TV (CTV)/ over-the-top (OTT) video inventory to your offering and adopt necessary technology for seamless ad serving, tracking, and measurement.
Complex third-party integrations
Equip your CTV advertising platform with third-party systems: ad measurement and verification, marketing automation tools, analytics platforms, and more.
Custom analytics dashboards
Don’t settle with standard analytics and visualization tools — use analytics dashboards adapted to your needs with customizable metrics and data visualizations.
Identity management and cross-channel attribution
Avoid limitations of the IP-based user identification and link connected TV (CTV) ad views with conversions on other channels using custom-built identity management solutions.
Seamless and personalized viewer experience
Get a system that allows serving personalized ads, ensures a smooth transition between ads and content, and is immune to ad blockers thanks to server-side ad insertion.
Matching CTV ads with relevant content
Supercharge your product with ACR technology and machine learning (ML) -based contextual targeting to select relevant content for serving ads and provide an organic viewer ad experience.
AI-powered fraud detection for CTV/OTT platforms
Ensure your customers deal with IVT-free inventory. Implement artificial intelligence (AI)-based software that leaves no chance for connected TV (CTV) ad fraud thanks to its ability to learn and adapt to evolving fraudulent patterns continuously.
Connected TV and OTT advertising platforms at the fastest speed on the market
Custom software development
Building a solution from the ground up, from project proposal to deployment.
Technical audit and consulting
In-depth health check of the system: infrastructure, tech stack, tech and product roadmap evaluation.
Application modernization
Code improvement, architecture revamp, and more for better system performance and optimal resource use.
Functionality enhancement
Expanding the product’s capabilities with new features to increase its value.
Consulting and project proposal
Outlining the platform characteristics and our cooperation with your team: product scope, high-level architecture, tech stack, team structure, release schedule, development processes, etc.
Product roadmap
Presenting a document that describes the solution’s vision, goals, and features, as well as development stages and timelines.
Your CTV/OTT ad platform MVP
A fully operable solution that you can use to collect feedback from early adopters, plan further updates and changes based on insights, test hypotheses, attract investment, etc.
QA and testing
Eliminating flaws and inconsistencies in a newly developed AdTech product to achieve its stable performance.
Project launch
We operate as an extension of your team: Our knowledge becomes your knowledge. We develop a versatile solution relying on user and market feedback.
With our 15-year expertise in MarTech & AdTech software development, we can strengthen your in-house team or build a connected TV (CTV) and over-the-top (OTT) ad platform to elevate your business to the next level.
Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. I particularly appreciate their ability to hire extreme fast and to generate great product ideas and improvements.
Oli Marlow Thomas,
CEO and founder, AdLib
Get a free consultation
We are ready to help with tech challenges you might have.
There is a lot more we can build together.
RTB and programmatic
Data visualization
Data collection and storage
