Aequus is a bidding and mediation platform built for app developers and publishers that allows them to manage bidding on their ad spaces with see-through analytics and reporting.
Aequus provides open and transparent mediation, agnostically picking demand for app developers’ best interest, equipping them with insights into bidding mechanics and win data.
While building their in-app/in-game mediation platform, Aequus set to resolve supply path problems for their clients by mapping the shortest way to quality demand, and seamlessly integrating it without latencies. Aequus was looking to develop
A hybrid mediation ecosystem with a unique feature set, built with the Xenoss low-code platform for MarTech
Fast and smooth team integration
Our experience building cross-organizational teams and a well-established communication strategy ensured our team’s seamless integration with our client’s in-house team. We fostered strong team alignment and transparency in communication to accelerate the development process.
New streaming functionality for live releases
Technical limitations prevented Video Intelligence from streaming video content concurrent with production studio releases. To solve this, the Xenoss team implemented a system release schedule for content that allowed for in-sync releases and gave Video Intelligence a competitive edge.
Introduction of advanced behavioral targeting to expand advertising capabilities
We built in an internal ad management solution with modules for content consumption, behavior analytics, and user segmentation for advanced ad targeting. As part of the Xenoss solution, we also constructed a new video player with support for modern HTML-based standards and enabled pre-roll, mid-roll, post-roll VPAID ads.
Adaptive streaming implementation to improve user experience
We implemented adaptive streaming that enabled us to analyze client connection speed to adapt the quality of video for each viewer individually. This majorly improved overall user experience.
Infrastructure overhaul and cost optimization
User-centered proprietary mobile SDK
We deployed a hybrid mobile SDK that can connect various SSPs, ad networks, and direct demand from DSPs. It can be configured directly in the interface and allows precise tuning of the waterfall. The SDK is lite, unburdening for apps, and can be effortlessly installed without any additional tweaks.
Cost-efficient lightweight tracker
Within just a month, we developed a reliable, load-resistant, and scalable tracker that operates at a low cost. It can track all the critical metrics for mediation optimization, from clicks to latencies and time-outs, conveniently visualized in the publisher’s UI.
SDK supports
iOS, Android, Unity
The platform supports ad serving of the most technically demanding formats: VAST, rewarded video, MRAID.
Event tracking
Over 100 metrics
The system tracks all the necessary parameters for configuring effective publisher monetization (advertising events, creative events, SDK, and networks interactions).
Integrated
15 bidding SDKs, 10 network SDKs
Xenoss’ experience in AdTech allowed us to quickly integrate Aequus SDK into the mediation landscape, connecting the leading ad networks and SSPs to its ecosystem.
MVP delivery
3 months
We developed a lightweight tracking system within just 1 month and deployed the fully-functional mobile SDK in 3 months.
Cost-efficient infrastructure
200 QPS under $10K
The Xenoss team built a high-performance and load-resistant infrastructure capable of serving 200 QPS for under $10K monthly.
Team capacity
6 people
With the low-code platform for MarTech, it took only two back-end developers to put together the infrastructure. Two mobile developers, as well as two QA engineers, aided them with integration and testing.
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