Aequus is a bidding and mediation platform built for app developers and publishers that allows them to manage bidding on their ad spaces with see-through analytics and reporting.
Aequus provides open and transparent mediation, agnostically picking demand for app developers’ best interest, equipping them with insights into bidding mechanics and win data.
While building their in-app/in-game mediation platform, Aequus set to resolve supply path problems for their clients by mapping the shortest way to quality demand, and seamlessly integrating it without latencies. Aequus was looking to develop
A hybrid mediation ecosystem with a unique feature set, built with the Xenoss low-code platform for MarTech
Xenoss low-code development platform for MarTech
The team utilized some components of our proprietary MarTech platform to speed up the development of solution infrastructure. The high seniority of software engineers and architects let us keep the team relatively small, which also helped significantly reduce development cost and time-to-market.
Fast and smooth team integration
Our AdTech expertise allowed us to quickly assess clients’ needs, offer a solution, and establish transparent communication to accelerate the development process. We built a high-performance team that effortlessly integrated with the client’s in-house team.
Supply path optimization
We deployed the infrastructure for a flexible hybrid ecosystem. Besides standard capabilities of connecting the SDK to exchanges and ad networks, we added a feature for plugging-in direct demand from external DSPs.
Creative rendering engine
To enable quality ad serving from direct demand, we implemented a creative rendering engine for video ads (VAST) and html MRAID creatives. As a result, apps can serve ads without latencies and time-out from direct advertisers, and without sharing the revenues with go-betweens.
From-scratch development of platform capabilities
User-centered proprietary mobile SDK
We deployed a hybrid mobile SDK that can connect various SSPs, ad networks, and direct demand from DSPs. It can be configured directly in the interface and allows precise tuning of the waterfall. The SDK is lite, unburdening for apps, and can be effortlessly installed without any additional tweaks.
Cost-efficient lightweight tracker
Within just a month, we developed a reliable, load-resistant, and scalable tracker that operates at a low cost. It can track all the critical metrics for mediation optimization, from clicks to latencies and time-outs, conveniently visualized in the publisher’s UI.
SDK supports
iOS, Android, Unity
The platform supports ad serving of the most technically demanding formats: VAST, rewarded video, MRAID.
Event tracking
Over 100 metrics
The system tracks all the necessary parameters for configuring effective publisher monetization (advertising events, creative events, SDK, and networks interactions).
Integrated
15 bidding SDKs, 10 network SDKs
Xenoss’ experience in AdTech allowed us to quickly integrate Aequus SDK into the mediation landscape, connecting the leading ad networks and SSPs to its ecosystem.
MVP delivery
3 months
We developed a lightweight tracking system within just 1 month and deployed the fully-functional mobile SDK in 3 months.
Cost-efficient infrastructure
200 QPS under $10K
The Xenoss team built a high-performance and load-resistant infrastructure capable of serving 200 QPS for under $10K monthly.
Team capacity
6 people
With the low-code platform for MarTech, it took only two back-end developers to put together the infrastructure. Two mobile developers, as well as two QA engineers, aided them with integration and testing.
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