Create a stand-out offer monetizing all of your inventory. Manage first-party data to build value-driven relationships with visitors and advertisers. Grow ad revenue with the Xenoss AdTech development expertise and all our resources.
Xenoss provides comprehensive tech capabilities to support your new digital strategy. From ad servers to CDPs and beyond, we build all the essential components of your publisher tech stack, ensuring seamless integration and peak performance.
Custom ad server development
Gain a single source of truth with your own in-house-built ad server, eliminating data loss and bias. Unlock in-depth audience insights to make informed strategic decisions based on real-time data.
Publisher direct sales enablement
Say goodbye to siloed systems, equip your internal teams, and delight advertising clients with a custom direct sales ad manager. Streamline campaign management, reduce manual tasks, and enhance operational efficiency for high-touch client service and revenue operations.
Dynamic pricing solutions
Get a solution to improve your yield in real time. We can help you adopt or build from scratch a custom dynamic pricing solution tailored to your proprietary data science models and signals.
Header bidding development
Optimize your ad inventory management with our custom header bidding solutions. We design and build wrappers for Prebid.js, integrate Prebid functionality into existing platforms, and provide detailed reporting from Prebid auctions.
Custom mediation solutions
Partner with Xenoss for custom mediation solutions. Benefit from flexibility in choosing demand, fast integrations without performance tradeoffs, scalable infrastructure control, effective cross-promotion, and advanced programmatic fraud detection.
Game cross-promotion solutions
Our custom software development solutions enable cross-promotion within your game portfolio. Create a closed-loop ecosystem for growth at all ends.
Custom publisher data platform development
Follow suit and gain complete control over your data, eliminate siloed systems, and ensure consistent data interpretation across your company. Xenoss supports building platform functionality in a responsive and modular manner.
When boxed solutions can’t satisfy your specific needs for client campaign reporting, optimization and scaling, it’s time to consider building custom advertising solutions from scratch or evolving and upgrading your existing legacy tools.
Web
Mobile
App
Game
Connected TV (CTV)
Media
Retail Media
Audio Content
The Xenoss team will help you find the best approach for your project and implement the chosen strategy.
We’ve been delivering to publishers data-centric and highload software solutions for over a decade. During this time, we’ve built proprietary know-how and accumulated AdTech best practices by virtue of our experience.
Benefit from our deep tech knowledge and vast experience with building highly effective ROI-driven publisher tools and apps.
Our experienced AdTech developers build high-availability systems that allow Publishers to keep their customer experience at a high level while minimizing software downtime.
Save your solution development time and effort by using pre-built, reusable components and frameworks from our proprietary library of ready-to-use AdTech solutions.
Benefit from our highly competent software developers with a strong AdTech background. On average, our software engineers have 10+ years of experience with AdTech product development.
Xenoss supports publishers throughout their digital transformation journey by providing advice, resources and talent across all stages of their product development life cycle.
Let Xenoss build a flexible data-based architecture to enable your Publisher solution to handle tremendous traffic spikes and up to a million concurrent requests.
Have a look at how we’ve helped these companies overcome their technology challenges and limitations while improving user loyalty and advertising campaigns performance through first-class solutions.
Solution development | High load
Solution development | AI & ML
David Philippson
CEO & Co-Founder, Dataseat
We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.
Matt Cannon
COO, Venatus
We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.
Edward Lyon
Head of Product, Ad-Lib
Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.
Oli Marlow Thomas
CEO & Founder, Ad-Lib
At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.
Ben Dzamba
VP of Product, Powerlinks
Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.
Frequently asked questions
No, you don’t need a data lake for a CDP. Alternatives like traditional databases, cloud-based data warehouses, and ETL tools can store and manage customer data effectively. Reverse ETL can operationalize data, making it available in business applications. While data lakes are beneficial for large volumes and diverse data types, smaller or less complex environments can leverage these alternatives for cost efficiency and simplicity.
Creating a custom ad network involves a comprehensive software development project. This includes designing and building the platform and features, setting up integrations, and crafting the user interface (UX/UI).The timeline for designing, building, and launching an ad network platform varies based on several factors, including budget, deadlines, feature set, and technical challenges. Development projects can range from 4 to 6 months for simpler implementations, while more complex projects may extend to 18 months or longer. In essence, having more developers on the project can reduce the time required to build the minimum viable product (MVP).
Build a Wrapper: Create your own or use one from a header bidding provider.
Contact SSPs: If they agree, incorporate their adapters into your wrapper.
Set Up Prebid.js:
Integrate Wrapper with Your Site: Add the wrapper code to your site’s header.
Integrate Wrapper with Ad Server: Follow Prebid.js guidelines.
Test the Setup: QA the setup to identify and fix any bugs.
by Editorial Team
February 19, 2024
March 28, 2024
