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AdTech and Programmatic Software Development
Services
Custom AdTech and Programmatic Software Development Services

AdTech and Programmatic Software Development

Leveraging the Xenoss data engineering and machine learning expertise can supercharge your advertising and marketing campaigns and streamline yield optimization, audience targeting, and inventory management.

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Lack of data-driven insight creates challenges for advertising professionals

Advertisers are overwhelmed with data but lack actionable insights. They struggle to fully harness their data’s potential to create meaningful connections and optimize ad spend.

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Cross-channel optimization

Managing campaigns across diverse platforms and media channels

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Multi-touch attribution

Poor attribution of complex customer journeys

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Ad spend optimization

Overpaying or undervaluing placements due to inaccurate price estimates

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Real-time performance

Limited scalability and speed of data infrastructure

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Data integration

Disparate data coming from the tools in the AdTech stack

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Data privacy & compliance

Difficulty navigating GDPR, CCPA, and other regulations without losses in data value

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Complex ETL

Need for efficient ETL workflows to manage data across formats

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Storage costs and capacity

Pressure to balance the cost and capacity of data storage systems while

AdOps team of agents we can build

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Strategy (orchestrator) agent

Xenoss builds intelligent strategy orchestrator agents that manage the entire campaign lifecycle. Our orchestrator agents receive predefined marketing objectives, including targeted audience demographics, budget allocation, and KPIs. They decompose high-level instructions into actionable, defined tasks and transmit them to downstream agents for execution.

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Audience segmentation agent

We build AI-driven audience segmentation agents that retrieve and analyze consumer data from your company’s data sources (CRM, CDP, third-party datasets, and others). These specialized agents use this data to segment target audiences based on granular demographic, psychographic, and behavioral traits, creating precision-targeted audience clusters.

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Creative generation agent

Xenoss provides advanced ad creative generation agents powered by LLMs and diffusion models. These agents create customized creatives with text and copy tailored to audience properties and preferences identified by the segmentation agent. Our creative agents systematically generate multiple ad variations and enable dynamic creative optimization for maximum performance.

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Media buying agent

We build sophisticated media buying agents that operationalize campaigns by placing ads across selected digital platforms. These agents manage bidding strategies and evaluate real-time bidding outcomes and market conditions, optimizing your media spend for the highest possible return on investment.

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Budget allocation agent

Xenoss develops intelligent budget allocation agents that monitor expenditure based on each channel’s impact on performance. These agents dynamically reallocate spending across channels, audience segments, and campaigns to ensure your advertising budget delivers maximum results.

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Performance analysis agent

We build comprehensive performance analysis agents that collect and analyze performance data across all active campaigns. These agents generate detailed reports and actionable insights that are shared with the strategy agent and other team members for iterative refinement and continuous optimization.

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Multi-agent workflow integration

Xenoss helps integrate these AI agents into structured workflows, where they pass tasks and information to one another to drive end-to-end advertising campaigns. Unlike traditional rule-based automation, our multi-agent systems introduce distributed intelligence, allowing enterprises to scale automation dynamically and handle complex workflows efficiently.

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Ad Fraud detection agent

Xenoss builds AI-powered fraud detection agents that safeguard your campaigns from invalid traffic and malicious behavior. These agents analyze real-time data to identify ad fraud patterns—including click fraud, impression fraud, and bot activity—mitigating waste and protecting campaign integrity.

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Campaign experimentation agent

We develop experimentation agents that automate A/B and multivariate testing across creatives, audience segments, and channels. These agents intelligently design experiments, monitor real-time performance metrics, and recommend the best-performing variants for scaling—accelerating your path to optimization.

Benefits of multi-agent systems for AdOps

Our multi-agent systems deliver concrete, measurable advantages that directly impact your advertising operations:

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Maximize campaign performance and ROI

Achieve significantly higher performance metrics by leveraging specialized AI agents that work together to optimize every aspect of your campaigns. Our clients experience improved conversion rates, higher engagement, and better ROAS through precision targeting and dynamic optimization.

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Reduce wasted ad spend

Stop wasting the budget on ineffective placements. Our multi-agent systems continuously analyze performance data to identify underperforming channels and automatically reallocate resources to the most effective touchpoints, ensuring every dollar works harder.

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Eliminate technical bottlenecks

Free your marketing team from IT dependencies. With intuitive interfaces, your team can create, modify, and deploy custom agents without coding knowledge. This autonomy accelerates campaign launches and allows for rapid testing of new strategies.

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Future-proof your marketing technology

Invest in a system that grows smarter over time. Unlike rigid platforms that quickly become outdated, our multi-agent systems continuously learn and adapt, ensuring your marketing technology remains cutting-edge without constant replacement or upgrades.

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Scale operations without adding headcount

Handle increasingly complex campaigns without proportional team growth. As your advertising operations expand across channels and markets, multi-agent systems scale effortlessly, allowing your existing team to accomplish more with the same resources.

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Make faster, data-driven decisions

Transform your reaction time to market changes from days to minutes. With real-time data flowing between interconnected agents, insights are immediately actionable, allowing you to capitalize on emerging opportunities before competitors even identify them.

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Personalize at scale

Deliver tailored messaging to numerous audience segments simultaneously. Our creative generation agents can produce and test multiple variations customized to specific audience characteristics, enabling true personalization without expanding production resources.

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Gain comprehensive performance visibility

Access unified insights across all campaign elements. Rather than piecing together reports from disparate platforms, receive integrated analytics that connect audience insights, creative performance, and budget allocation in one cohesive view.

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Accelerate innovation cycles

Continuously test, learn, and adapt with minimal friction. Our modular agent architecture enables rapid experimentation with new tactics, creative strategies, and audience models—reducing time-to-insight and empowering your team to stay ahead of shifting market dynamics.

Build your AI-powered AdOps solution and scale smarter

Talk to AI expert

Xenoss engineers support advertisers with custom data engineering and AI solutions

Solutions & capabilities

Ad spend optimization

Maximize ROI and reduce wasted budget by leveraging data-driven insights and AI tools

Data platforms for a 360-degree view

Consolidate data from diverse sources into a scalable repository

Real-time data processing

Enable dynamic ad targeting and immediate personalization

Improved data quality

Automate data cleansing, validation, and monitoring

Privacy-preserving data solutions

Ensure compliance with GDPR, CCPA, and other privacy laws

ETL and data pipeline automation

Simplify the creation and maintenance of data pipelines

AI-driven attribution

Measure ROI accurately with multi-touch attribution modeling

User action modeling

Predict user behaviour and forecast trends to optimize performance

AI-powered DCO

Automate the creation and optimize performance of ad creatives in real time

Predictive analytics

Analyze past and real-time data to forecast trends, user behavior, and campaign performance

ETL development

Use Apache Airflow, Fivetran, Talend, or Informatica to build ETL pipelines

Data integration

Integrate data sources with APIs, webhooks, and data pipelines

Stream processing

Integrate high-velocity data streams like user interactions or bid requests in real time

Bid price optimization algorithms

Calculate the bidding value for each impression opportunity

Attribution modeling

Build accurate multi-touch attribution models

Clustering techniques

Segment audiences based on common behaviors or characteristics

Natural language processing

Analyze textual data (user reviews or ad content) for precise targeting

Streamline creation and monitor the performance of ad creatives

We help teams build turnkey AdTech solutions

Collaborate with us to create powerful, high-performance AdTech solutions.

At Xenoss, we specialize in crafting scalable system architectures, enhancing IT infrastructure, and managing intricate system integrations. 

Examples of high-performance advertising technology solutions we develop and support include:

  • For Publishers / AdTech dev providers / Media agencies

    Private marketplaces

    Open source solutions for header bidding

    Real-time bidding (RTB) tech

    Supply-side platforms (SSPs)

    Mobile SSP

    Auction engine for SSPs

    Video ad servers

    Yield management apps

    Ad monetization SDKs

    Ad mediation software

    Ad servers, exchanges and networks

    Connected TV (CTV) & Over-the-top (OTT) solutions

    Cross-platform video solutions

    Data management systems

    Cyber security solutions

    Real-time performance monitoring

    Data visualization tools

    Agency Trading Desk (ATD) software

    Customer Data Platforms (CDPs)

    Inventory and ad quality scanning tools, etc.

  • For Advertisers (Brands)

    White-label and self-serve demand-side platforms (DSPs)

    Mobile DSP

    Data management platforms (DMPs)

    RTB bidder for DSP systems

    Audience segmentation components for DMP

    Smart targeting solutions

    Conversion predictor for RTB

    Real-time anti-fraud for programmatic buying

    Real-time campaign tracking and reporting tools

    High-performance logging for DSP

    Digital out of home (DOOH)

    Programmatic Video and Audio solutions

    Computer vision and AI-powered solutions for image recognition and creative production facilitation

    AdOps automation, etc

Leverage best-in-class data engineering and AI expertise for AdTech

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Extensive experience with high-load

Ensure your AdTech platforms deliver seamless performance during peak traffic, such as during major campaigns or real-time bidding (RTB) auctions.

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Multi-cloud strategy

Architect scalable and resilient multi-cloud AdTech systems with Xenoss expertise. Optimize cloud costs while ensuring low latency for global ad delivery, efficient workload distribution, and uninterrupted operation during demand spikes.

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Premium engineering quality

Collaborate with seasoned engineers with over a decade of experience in developing AdTech solutions, from DSPs to SSPs, ensuring robust infrastructure and high availability.

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Speed of delivery

Launch faster with Xenoss pre-built development accelerators, explicitly designed for AdTech needs. Rapidly deploy solutions like ad fraud detection systems, audience segmentation engines, and data pipelines to stay ahead.

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Tech agnostic

Choose the most suitable tech stack for your AdTech ecosystem. Xenoss engineers adapt to your unique needs in choosing tools for the tech stack.

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Scalable AI models for AdTech

Xenoss engineers excel in scaling AI and machine learning models specifically for AdTech, enabling real-time performance for use cases like programmatic advertising, audience segmentation, and real-time bidding (RTB).

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Secure AI solutions for AdTech

Protect sensitive ad campaign and user data with our secure AI solutions. We utilize privacy-preserving computation techniques, such as federated learning and differential privacy, to train and deploy AI models.

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Granular AI skillset

Xenoss brings together specialized engineers with deep expertise in predictive modeling for audience behavior, conversational AI for chatbot-driven ad engagement, computer vision for ad creative optimization, and other AI disciplines tailored to AdTech innovation.

Power your AdTech ecosystem with high-load data engineering and scalable AI

Let's build your AdTech edge

Create cross-channel advertising software with Xenoss

Build a high-quality AdTech solution for all major programmatic advertising formats and standards.

  • Display

    • Text and image ads
    • Rich media
    • Dynamic remarketing ads
    • Lightbox ads
    • TrueView ads
    • Native ads
  • Native and Social

    • Sponsored/branded content
    • Content recommendation blocks
    • In-feed/promoted list commerce
    • Native search solutions
    • In-feed social ads
  • Digital out of home (DOOH)

    • Mobile-first ads
    • Dynamic ads
    • Data feed ads
    • Dynamic signage
  • Video

    • Instream ads (pre-roll, mid-roll, post-roll)
    • Outstream ads (in-page, in-banner, in-app, in-text, interstitial)
    • Video Ad Serving Template (VAST)
  • Voice

    • Digital Audio Ad Serving Template (DAAST)
    • Recorded audio ads
    • Companion display ads
    • Native audio ads
    • Audio ad pods
    • Rewarded audio
    • Voice-activated ads
    • In-stream video ads
    • Interactive pre-rolls
    • Home screen placement ads

Featured programmatic advertising projects

What our clients say

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David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

Picture of Edward Lyon, HEAD OF PRODUCT, AD-LIB

Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.

Oli Marlow Thomas

CEO & Founder, Ad-Lib

Picture of Ben Dzamba VP OF PRODUCT, POWERLINKS

Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

Evolve your project and expand the range of partners and clients with custom AI solutions

Xenoss developers have the skillset and domain knowledge to help various businesses change and adapt to market trends and user expectations.

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Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. I particularly appreciate their ability to hire extreme fast and to generate great product ideas and improvements.

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas,

CEO and founder, AdLib

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