Whether you want to build a supply-side platform from the ground up or expand the capabilities of your current system, our team can help you achieve higher efficiency and transparency in media-selling with our custom AdTech development services
Build a custom ad network or SSP from scratch
Start your project from the ground up. Xenoss will help you determine the scope of work along with technical requirements and resources to begin the development. Get a reliable partner that speaks the AdTech language and freely navigates the AdTech ecosystem.
Integrate your SSP with multiple data sources
Integrations are one of most complex issues for supply-side platforms and ad networks. We help address them painlessly. Get fast and predictable integrations with major platforms, RTBs, DSPs, major buying platforms and ad exchanges.
Optimize SSP traffic expenses
Internet traffic expenses are one of the top cost items for SSPs. The main traffic consumption driver is interactions with publishers and DSPs. The Xenoss team can help you strike the balance between CPM maximization and cost of auction. We integrate predictive analytics to select the most suitable DSPs for a bid or compressing the inbound and outbound traffic.
Add new features to improve your offering
As the programmatic industry keeps evolving and new challenges arise, AdTech vendors have to introduce new solutions to walk hand in hand with industry trends. Offer more transparency and control to publishers and advertisers with smart new features that employ machine learning and data analytics.
Ad fraud is a prevalent issue in the programmatic ecosystem, from impression-level and click-level fraud to publisher faking and invisible rotations. Build ad fraud detection and prevention tools into your SSP system such as a real-time fraud detection system, viewability check system, fake publisher detection system, and others.
Xenoss builds supply-side technologies for DOOH. Get a tech partner who understands programmatic adoption’s unique challenges for digital out-of-home. Use the wealth of our experience to resolve the issues with non-standard creatives, measuring ad viewability, targeting, and attribution.
We won’t need you to explain the domain language or how the industry works. We’ve worked on dozens of AdTech and MarTech projects for over a decade. Our team knows how to transform your business needs into operable solutions. You won’t need to allocate additional resources to manage your dedicated team because we will seamlessly mesh with your business goals.
Whether you must start product development from the ground up, eliminate technical issues in the existing system, or optimize your architecture, the Xenoss team provides AdTech consulting at every step of the development process.
We used our expertise to develop our proprietary library of common AdTech components that can be used to quickly develop an MVP or integrate into an existing product. Xenoss AdTech components framework will save you the money and time required in developing them from scratch. You will also remain the sole IP owner of the finished product.
When creating a custom supply-side platform or ad network software we include all the features necessary to guarantee an efficient management of media-selling for publishers.
Develop solutions for building ad inventory and packages for direct/indirect buyers, as well as personalized ad serving tools.
Optimize user targeting and audience segmentation with ML algorithms and advanced user behavior analytics while staying compliant with privacy regulations.
Generate valuable insights into such metrics as bid performance, who made the bid, and the median bid.
Offer ads across multiple devices and channels with ease, be it in-app inventory or CTV advertising.
Get bids from multiple sources and gain better control over who the inventory is sold to.
Make ad serving more efficient by having the system fill in the ad placements in real-time automatically.
Get in touch with us and we will help you get started on your project!
Whether you are looking to develop an SSP or Ad Network solution from scratch, add new features to an existing solution or overcome technical limitations , our engineers are on standby to help you.
Start your custom SSP or Ad Network development project as soon as possible to calibrate your business course in six easy and straightforward steps.
You will receive an assessment of your current SSP or Ad Network architecture, physical infrastructure, tech and product road map. Alternatively, we can break down your new product vision into tangible steps and help you develop your custom solution from scratch.
We will present you with our project proposal. In PP, the parties will agree on the project scope, high-level architecture, tech stack, team structure, release schedule, development process, etc.
Work with our business analyst and UX engineer to discover key user scenarios, main features, end-user preferences such as UX frames to demonstrate how the product will behave, and UI mockups to demonstrate style and aesthetics.
If you require deeper upfront planning, we arrange a Discovery Phase. It’s a two to three week research sprint to provide detailed project architecture and longtime estimates. The Discovery Phase will allow you to better forecast the project budget and timeline to align with your business goals.
In this stage you will determine the MVP scope with our team. The MVP will be developed as quickly as possible but with enough critical features to enable you to get maximum learning to validate the project idea. You get a fully operable minimum version of the product ready to be used by customers. With MVP in place, it is easier to test a hypothesis and make further development decisions.
Your custom team of AdTech engineers will set up the agreed development project and launch it. After the project kickoff, the team will track progress and provide frequent updates to your product.
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