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SSP and Ad Network software development

Custom Supply-Side Platform (SSP) & Ad Network Development Services

Whether you want to build a supply-side platform from the ground up or expand the capabilities of your current system, our team can help you achieve higher efficiency and transparency in media-selling with our custom AdTech development services

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What we offer

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Build a custom ad network or SSP from scratch

Start your project from the ground up. Xenoss will help you determine the scope of work along with technical requirements and resources to begin the development. Get a reliable partner that speaks the AdTech language and freely navigates the AdTech ecosystem.

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Integrate your SSP with multiple data sources

Integrations are one of most complex issues for supply-side platforms and ad networks. We help address them painlessly. Get fast and predictable integrations with major platforms, RTBs, DSPs, major buying platforms and ad exchanges.

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Optimize SSP traffic expenses

Internet traffic expenses are one of the top cost items for SSPs. The main traffic consumption driver is interactions with publishers and DSPs. The Xenoss team can help you strike the balance between CPM maximization and cost of auction. We integrate predictive analytics to select the most suitable DSPs for a bid or compressing the inbound and outbound traffic.

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Add new features to improve your offering

As the programmatic industry keeps evolving and new challenges arise, AdTech vendors have to introduce new solutions to walk hand in hand with industry trends. Offer more transparency and control to publishers and advertisers with smart new features that employ machine learning and data analytics.

Ad fraud is a prevalent issue in the programmatic ecosystem, from impression-level and click-level fraud to publisher faking and invisible rotations. Build ad fraud detection and prevention tools into your SSP system such as a real-time fraud detection system, viewability check system, fake publisher detection system, and others.

Xenoss builds supply-side technologies for DOOH. Get a tech partner who understands programmatic adoption’s unique challenges for digital out-of-home. Use the wealth of our experience to resolve the issues with non-standard creatives, measuring ad viewability, targeting, and attribution.

Why use Xenoss Supply-Side Platform (SSP) & Ad Network Development Services


Tech consulting at every stage

Whether you must start product development from the ground up, eliminate technical issues in the existing system, or optimize your architecture, the Xenoss team provides AdTech consulting at every step of the development process.

Custom Supply-Side Platform (SSP) & Ad Network Software Features

When creating a custom supply-side platform or ad network software we include all the features necessary to guarantee an efficient management of media-selling for publishers.

  • Inventory management

    Develop solutions for building ad inventory and packages for direct/indirect buyers, as well as personalized ad serving tools.

  • Advanced targeting and audience filtering

    Optimize user targeting and audience segmentation with ML algorithms and advanced user behavior analytics while staying compliant with privacy regulations.

  • Data Analytics & Reporting

    Generate valuable insights into such metrics as bid performance, who made the bid, and the median bid.

  • Support for Video and Mobile Inventory

    Offer ads across multiple devices and channels with ease, be it in-app inventory or CTV advertising.

  • Header bidding

    Get bids from multiple sources and gain better control over who the inventory is sold to.

  • Ad placement automation

    Make ad serving more efficient by having the system fill in the ad placements in real-time automatically.

Looking to build a high-performance SSP that can handle 1 million QPS?

Get in touch with us and we will help you get started on your project!

Get in touch

What our clients say

Picture of David Philippson, CEO & Co-founder, DATASEAT

David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

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Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.

Oli Marlow Thomas

CEO & Founder, Ad-Lib


Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

Hire a team of seasoned AdTech engineers for your custom SSP development needs.

Whether you are looking to develop an SSP or Ad Network solution from scratch, add new features to an existing solution or overcome technical limitations , our engineers are on standby to help you.

Get a quote

How to get started with us

Start your custom SSP or Ad Network development project as soon as possible to calibrate your business course in six easy and straightforward steps.

  1. 1

    Free consulting

    You will receive an assessment of your current SSP or Ad Network architecture, physical infrastructure, tech and product road map. Alternatively, we can break down your new product vision into tangible steps and help you develop your custom solution from scratch.

  2. 2

    Project proposal (PP)

    We will present you with our project proposal. In PP, the parties will agree on the project scope, high-level architecture, tech stack, team structure, release schedule, development process, etc.

  3. 3

    Visual prototyping

    Work with our business analyst and UX engineer to discover key user scenarios, main features, end-user preferences such as UX frames to demonstrate how the product will behave, and UI mockups to demonstrate style and aesthetics.

  4. 4

    Discovery phase

    If you require deeper upfront planning, we arrange a Discovery Phase. It’s a two to three week research sprint to provide detailed project architecture and longtime estimates. The Discovery Phase will allow you to better forecast the project budget and timeline to align with your business goals.

  5. 5

    MVP Production

    In this stage you will determine the MVP scope with our team. The MVP will be developed as quickly as possible but with enough critical features to enable you to get maximum learning to validate the project idea. You get a fully operable minimum version of the product ready to be used by customers. With MVP in place, it is easier to test a hypothesis and make further development decisions.

  6. 6

    Project launch

    Your custom team of AdTech engineers will set up the agreed development project and launch it. After the project kickoff, the team will track progress and provide frequent updates to your product.

Let’s discuss your challenge

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