Dataseat, part of Verve Group, offers brands a demand-supply platform to manage their high-performance mobile advertising campaigns. The company provides advertisers with all the necessary tools to ensure effective control and transparency in media buying.
In December of 2019, Dataseat secured its seed funding and raised $2.3m from Play Ventures, Backed.vc, and SAATCHiNVEST.
Dataseat was looking to quickly get a share of the performance ad market.
Extremely fast start and process adaptation for quick delivery
Building the team of experienced engineers from top AdTech firms
We didn’t have much time for team integration into the domain. We needed a team that could start bringing value from day one. Xenoss leveraged its network inside the AdTech engineering community to hunt down the top engineers from the leading AdTech companies.
Fast start ensured by Xenoss Acceleration Team
Xenoss employed its in-house Acceleration Team. We initiated early-stage work streams while our Recruiting department was looking for permanent developers. Once the permanent devs were found, the Acceleration Team onboarded and trained them. They smoothly integrated the new team into the project as their replacement.
Xenoss designed a development plan that would entail simultaneous feature development. This way we managed to ship the early versions very fast, so the business was able to swiftly start course calibration.
Streamlining processes during the early stages
We decided to take advantage of our highly-senior team and simplify engineering processes in order to ensure high development velocity. The established process was formalized after the MVP was shipped.
Using ready-to-use AdTech components to speed up development
About 60 percent of the solution was built from Xenoss Framework, a library of ready-to-use AdTech blocks, enabling the construction of the solution quickly.
Adopting AI toolset for AdTech to leverage high-performance computing
We compiled the AI models into directly executable code using a sophisticated approach. This enabled the adaptation of the state-of-the art AI toolset to be used in the high-performance environment.
The MVP version was delivered 14 weeks after the project kickoff. It’s one of the best results on the market for complex DSP projects.
We managed to keep a very small team, due to team seniority, work parallelization, and the use of ready-made components.
In just 3 months after the start of the development, the 4 major SSPs were successfully integrated.
400k queries per second handled by 8 c5.2x large servers.
COST OF OPERATIONS
Optimally designed solution architecture ensured record low expenses per one QPS. The monthly cost for the whole system is below $20k.
Due to the smart adaptation of the existing AI toolset, the real-time prediction mechanism was included in the MVP, ensuring above-market conversion rate.
We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right into product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they transformed it into a fully-featured platform for in-game advertising, which already proved highly scalable and able to manage the high load. I’ve been truly happy with their work, high-quality standards, and communication.
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