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Programmatic DOOH Advertising Platform Development
Programmatic DOOH Advertising Platform Development

Programmatic DOOH (digital out-of-home) advertising platform development

Whether you want to build a DOOH (digital out-of-home) platform from scratch or expand the functionality of your current product, our team can help you bring the best of programmatic to outdoor advertising.


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What we offer


Tech consulting at every stage - Xenoss

Build a custom digital out-of-home advertising platform


Xenoss builds both demand-side platforms and sell-side platforms for programmatic DOOH (digital out-of-home) companies. Our team of dedicated AdTech engineers and developers will be your reliable tech partner from project start to market release and far beyond. We will help you determine product requirements, validate a project idea, roadmap the development, and build a scalable infrastructure to support your product.


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Custom SSP for DOOH inventory


Xenoss can seamlessly integrate DOOH (digital out-of-home) inventory into the programmatic marketplace. Standardize your data and connect additional sources to enrich impressions for actionable targeting and relevant insights. Build a programmatic DOOH SSP, leveraging fast and predictable integrations with major platforms, RTBs, DSPs, data brokers, and ad exchanges.



Develop omni-channel solutions


Instead of building a product that focuses on one specific domain, develop a platform that combines multiple marketing channels, such as DOOH, CTV, mobile advertising, and others. Our team has delivered and integrated dozens of software solutions across the AdTech ecosystem. This track record ensures that the different channels and platforms in your product will be integrated seamlessly.


DOOH Specific Metrics

Enable DOOH-specific metrics


Xenoss’ deep expertise in data analytics will help you build a product that combines data from multiple sources, such as cameras and mobile data. Develop a platform that can determine which ad to show based on the time of day, geolocation, and consumer behavior and track its performance for higher campaign accuracy and conversion rates.


Predictive Analytics and ML

Employ predictive analytics and machine learning


Expand your advertising capabilities by infusing programmatic DOOH (digital out-of-home) with intelligent algorithms that inform the best marketing decisions. Our team will aid you in creating the most suitable ML models to eliminate fraud, tailor ad messages, or improve campaign performance. We can also strengthen your solution by adding predictive analytics to help determine the most likely-to-succeed consumer action and thus enhance your targeting and conversion rates.


Cross Device Analytics

Use big data for cross-device analytics and attribution


Consolidate, structure, and apply data from multiple touchpoints to measure the cross-device performance of campaigns. Wield Xenoss’ big data expertise to get insights into user behavior, conversion triggers, and a campaign’s effectiveness and attributes.


DOOH Solutions to Improve

Improve solution performance


We make sure your solution can keep up with high loads of data while remaining exceptionally scalable and cost-efficient. Our team of engineers and architects, who specialize in AdTech, can perform infrastructure and codebase assessments and make improvements to boost the scalability, performance, and resilience of your existing systems.


Leverage Ad Buying and Selling options

Leverage new ad buying and selling options


Xenoss will help you gain a competitive edge with more efficient media buying and selling methods. Develop a DOOH (digital out-of-home) platform that combines the best of programmatic and digital marketing by enabling open and private real-time bidding (RTB) and programmatic guaranteed deals for advertisers.


Why use Xenoss for custom DOOH (digital out-of-home) advertising platform development


AdTech specialized engineering teams


Hire a team of engineers who are specialized in all AdTech matters. Our extensive experience building advertising and marketing solutions will help you avoid typical product development pitfalls and technical obstacles related to AdTech systems.



Tech consulting at every stage


You will receive expert consulting from our seasoned AdTech professionals throughout the entire development cycle. From project planning to development, deployment, and maintenance, our team can act as your technical guide each step of the way.



Mobile DSP Pioneers


Xenoss was the first to develop the demand-side platform tailored for mobile advertising. The platform allowed advertisers and marketers to finally target mobile users and personalize their campaigns based on various mobile data.


Hire a dedicated team of AdTech engineers for your DOOH (digital out-of-home) platform development needs.


Get in touch with us and we will help you get started on your project.


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What our clients say


Picture of David Philippson, CEO & Co-founder, DATASEAT

David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Edward Lyon, HEAD OF PRODUCT, AD-LIB

Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.

Oli Marlow Thomas

CEO & Founder, Ad-Lib


Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

Build a programmatic outdoor advertising platform from scratch.


Get a free consultation from our product managers and AdTech engineers to get started on your project.


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How to get started with us


Ensure a smooth project kickoff in a straightforward six-step process that fosters transparency, communication, and team alignment.


  1. 1

    Free consulting


    Whether you are looking to build a custom DOOH advertising platform from scratch or infuse your current product with DOOH advertising, our team will assist you with strategic project planning. Our consulting aims to provide you with understandable development steps that will help bring your project idea to fruition.


  2. 2

    Project proposal (PP)


    Our team will deliver an in-depth project proposal covering everything from the product scope to high-level architecture, tech stack, team structure and development process, etc. We create the proposal considering the specific and unique requirements of AdTech systems.


  3. 3

    Visual prototyping


    If you want to discover how your product will look, we initiate a visual prototyping stage. Our UX engineer and business analyst will help you see how the product will behave throughout the user journey and determine its main style and aesthetics. We will help you find out key user scenarios, main features, and end-user preferences.


  4. 4

    Discovery phase


    We arrange a two- to three-week research sprint to accurately predict the project release timeline and budget accurately. It’s an optional phase, but it will help you see all the essential technical details, project milestones, and long-term development estimates.


  5. 5

    MVP Production


    The MVP should include just the right amount of base product features that will allow you to get maximum learning and validate your idea. We will help you establish the scope of the MVP development and ensure fast delivery.


  6. 6

    Project launch


    After all the project details, such as architecture, roadmap, release time, tech stack, etc., have been settled, our AdTech engineers will launch the project and begin development.


Let’s discuss your challenge

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