Whether you want to build a DOOH (digital out-of-home) platform from scratch or expand the functionality of your current product, our team can help you bring the best of programmatic to outdoor advertising.
Build a custom digital out-of-home advertising platform
Xenoss builds both demand-side platforms and sell-side platforms for programmatic DOOH (digital out-of-home) companies. Our team of dedicated AdTech engineers and developers will be your reliable tech partner from project start to market release and far beyond. We will help you determine product requirements, validate a project idea, roadmap the development, and build a scalable infrastructure to support your product.
Xenoss can seamlessly integrate DOOH (digital out-of-home) inventory into the programmatic marketplace. Standardize your data and connect additional sources to enrich impressions for actionable targeting and relevant insights. Build a programmatic DOOH SSP, leveraging fast and predictable integrations with major platforms, RTBs, DSPs, data brokers, and ad exchanges.
Develop omni-channel solutions
Instead of building a product that focuses on one specific domain, develop a platform that combines multiple marketing channels, such as DOOH, CTV, mobile advertising, and others. Our team has delivered and integrated dozens of software solutions across the AdTech ecosystem. This track record ensures that the different channels and platforms in your product will be integrated seamlessly.
Enable DOOH-specific metrics
Xenoss’ deep expertise in data analytics will help you build a product that combines data from multiple sources, such as cameras and mobile data. Develop a platform that can determine which ad to show based on the time of day, geolocation, and consumer behavior and track its performance for higher campaign accuracy and conversion rates.
Expand your advertising capabilities by infusing programmatic DOOH (digital out-of-home) with intelligent algorithms that inform the best marketing decisions. Our team will aid you in creating the most suitable ML models to eliminate fraud, tailor ad messages, or improve campaign performance. We can also strengthen your solution by adding predictive analytics to help determine the most likely-to-succeed consumer action and thus enhance your targeting and conversion rates.
Consolidate, structure, and apply data from multiple touchpoints to measure the cross-device performance of campaigns. Wield Xenoss’ big data expertise to get insights into user behavior, conversion triggers, and a campaign’s effectiveness and attributes.
We make sure your solution can keep up with high loads of data while remaining exceptionally scalable and cost-efficient. Our team of engineers and architects, who specialize in AdTech, can perform infrastructure and codebase assessments and make improvements to boost the scalability, performance, and resilience of your existing systems.
Leverage new ad buying and selling options
Xenoss will help you gain a competitive edge with more efficient media buying and selling methods. Develop a DOOH (digital out-of-home) platform that combines the best of programmatic and digital marketing by enabling open and private real-time bidding (RTB) and programmatic guaranteed deals for advertisers.
Leverage the experience we’ve garnered in over 10 years of developing AdTech solutions. With Xenoss, you get a team that has a decisive grasp of the industry ecosystem and domain language. We will ensure your product development meets your business goals.
Hire a team of engineers who are specialized in all AdTech matters. Our extensive experience building advertising and marketing solutions will help you avoid typical product development pitfalls and technical obstacles related to AdTech systems.
You will receive expert consulting from our seasoned AdTech professionals throughout the entire development cycle. From project planning to development, deployment, and maintenance, our team can act as your technical guide each step of the way.
Develop your DOOH (digital out-of-home) advertising platform faster by leveraging the Xenoss framework of free AdTech components. Our library of ready-to-use components includes common modules of AdTech software which allows us to quickly assemble them into a full-fledged solution. Our clients remain the sole IP owners of the final product.
Xenoss was the first to develop the demand-side platform tailored for mobile advertising. The platform allowed advertisers and marketers to finally target mobile users and personalize their campaigns based on various mobile data.
Get in touch with us and we will help you get started on your project.
Get a free consultation from our product managers and AdTech engineers to get started on your project.
Ensure a smooth project kickoff in a straightforward six-step process that fosters transparency, communication, and team alignment.
Whether you are looking to build a custom DOOH advertising platform from scratch or infuse your current product with DOOH advertising, our team will assist you with strategic project planning. Our consulting aims to provide you with understandable development steps that will help bring your project idea to fruition.
Our team will deliver an in-depth project proposal covering everything from the product scope to high-level architecture, tech stack, team structure and development process, etc. We create the proposal considering the specific and unique requirements of AdTech systems.
If you want to discover how your product will look, we initiate a visual prototyping stage. Our UX engineer and business analyst will help you see how the product will behave throughout the user journey and determine its main style and aesthetics. We will help you find out key user scenarios, main features, and end-user preferences.
We arrange a two- to three-week research sprint to accurately predict the project release timeline and budget accurately. It’s an optional phase, but it will help you see all the essential technical details, project milestones, and long-term development estimates.
The MVP should include just the right amount of base product features that will allow you to get maximum learning and validate your idea. We will help you establish the scope of the MVP development and ensure fast delivery.
After all the project details, such as architecture, roadmap, release time, tech stack, etc., have been settled, our AdTech engineers will launch the project and begin development.
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