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Xenoss becomes a member of the IAB Tech Lab

Posted on August 12, 2022
Xenoss joins IAB Tech lab - Xenoss

Xenoss is proud to announce that it is now a member of the IAB Tech Lab. As a member of the organization, Xenoss will have the opportunity to contribute to decisions that shape the future of digital advertising technology.

The IAB Tech Lab is a nonprofit organization that develops foundational technology and standards to enable growth and trust in the digital media ecosystem. It is a member-driven community of digital publishers, ad technology companies, and agencies collaborating to develop industry best practices.

Xenos is one of the few AdTech software development vendors among IAB Tech Lab members. Xenoss’ expertise will reinforce IAB Tech Lab’s capabilities for solving multiple deficiencies of the ecosystem. Due to our diverse portfolio of clients, Xenoss has unique competence in solving supply and demand tech challenges in various ad environments.

Xenoss plans to participate with fellow IAB Tech Lab members and lend our team’s expertise in developing new industry standards as privacy-first advertising takes hold in the market.

Dmitriy Sverdlik, CEO of Xenoss, articulated the significance of Xenoss membership:

The AdTech ecosystem is maturing by fits and starts, with some ad environments significantly lagging, desperately needing specific and evolving technical standards. Through our work, we often develop solutions that improve interoperability, mitigate fraud risks, reduce development costs, etc. Xenoss joined IAB Tech Lab to contribute our knowledge and develop a more sustainable and scalable digital ad ecosystem.

About Xenoss

Xenoss is an NYC-based MarTech/AdTech software development and consulting company. Xenoss develops complex solutions from scratch for the clients, builds development сenters, or assists their tech teams with improving existing solutions, solving AI/big data/high load problems, building particular modules, and performing system optimization.

The software delivered by the team is the tech basis of multi-billion dollar businesses and is used by well-established enterprises, including Nestlé, Adidas, Virgin, Uber, and HSBC.