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Custom In-game Advertising Solutions

Custom In-game Advertising Solutions

We develop custom video game advertising solutions for game publishers, platforms, and developers of all genres. Build an ad tech stack to support ads within your games, solving ad fraud, optimizing performance, and ultimately making your game a more profitable business.

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Xenoss services for in-game advertising

Drive game monetization by utilizing ad tech technologies fine-tuned to fit your needs. We approach building dynamic in-game advertising solutions for games with a special focus on high-load tolerance and solution scalability, to ensure smooth game performance even under pressure.

In-game ad inventory and creative ad offering - Xenoss

In-game advertising system for effective monetization

Monetize your game effectively, by empowering your advertisers with tools for smart targeting, user tracking, measurement, segmentation, and more. Build ad packages of creative in-game advertisements including contextual and personalized ads.

Tech consulting - Xenoss

Tech consulting

15+ years of experience in the AdTech/MarTech industry makes it possible for Xenoss to provide tech guidance and help solve the most complex situations. We’ll analyze your problem and suggest a tailored approach to effectively solve it.

Address your in-game ad fraud issues from short- and long-term perspectives. Build a flexible architecture that is able to process big data, work under high load, and utilize varied fraud detection mechanisms.

Ad quality management - Xenoss

Ad quality management

Get direct control over ads served to your users on a single dashboard, and review their performance, viewability, and more. Detect invalid traffic, manage audiences, and creatives.

Advanced analytics & prediction - Xenoss

Advanced analytics & prediction

Get the most of your data by making sense of user’s data to optimize game monetization. Collect user events to enable segmentation, tracking, and analytics, and access and analyze metrics of your performance.

Utilize machine learning and AI technologies to personalize advertising, find patterns in user’s spend to boost game monetization, manage creatives and optimize user flow. Utilize ML models that leverage historical trading data to predict the likelihood of future buying events.

In-app bidding

Process RTB traffic and bids for bid requests. Boost the performance of your ad stack within games utilizing a custom approach.

Third-party integrations - Xenoss

Third-party integrations

Navigate the complex AdTech landscape and integrate any necessary tools. Connect SSPs, DSPs, ad networks, and other systems of choice using custom adapters.

Types of video games we can work with

As an in-game advertising company create cross-device solutions for PC, mobile and console games that enable highly efficient, targeted advertising in static and dynamic ad formats for a variety of game types.

Providing solutions for all types of games:

Games that benefit from immersive product placements in the game setting

Free-to-play puzzle and casual games that need comprehensive ad tech stacks

MOBA games that benefit from custom advertising functionality, such as including special branded events and challenges

Action-adventure and arcade games that capitalize on showing dynamic and static ads in a non-disruptive way

Role-playing game publishers that look for creative ad opportunities

…and many more

Unlock new revenue streams with custom-built advertising solutions

Xenoss AdTech experts focus on finding the right approach that will allow you to drive more game revenue, enhance user experience, and boost in-game purchases.

Get in touch

Take your advertising offer to a whole new level

The Xenoss team helps any video game developer or publisher get the maximum results from advertising capabilities within the game. Make sure all ads served within your games are personalized, timely, and relevant, thus minimizing churn and protecting user experience.

  • Grow ad revenue

    With an optimal tech approach, you will be able to drive more value without affecting user retention. Get a scalable ad solution that maximizes the value of every impression.

  • Implement granular targeting and personalization

    Utilizing immersive, irritation-free ad formats with precise targeting will allow you to reach narrow user segments in a meaningful way.

  • Get deep user journey insights

    Identify churn points, ad spend triggers, and deep insights that will allow you to manage revenue stream and ad viewability.

  • Enhance game UX

    Make in-game advertising seamlessly blended into the game setting. Ensure an enjoyable and engaging experience for gamers, while delivering maximum results for advertisers.

  • Boost click quality

    Filter out inappropriate ads, get a dashboard with clear indicators on ad performance, and deliver the ad quality that your advertisers are looking for.

  • Manage more demand

    By utilizing custom integrations you can get traffic from all needed ad networks, opening new, sustainable revenue streams.

Why build an AdTech solution for your game with Xenoss

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Our solutions handle up to 1M queries per second

Our approach to architecture gives special attention to serving advertising workloads, RTB bidders and ad servers. Thanks to this, your platform will be able to serve dynamic ads across ever-growing inventory.

Xenoss has been named as the Best AdTech Service Provider by AdExchanger in 2020, Top Machine Learning Company by Techreviwer in 2021, and more.

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Tech consulting and support doesn’t stop on release

We understand the highly competitive nature of the AdTech market and the need to continuously improve and scale, all while ensuring cost efficiency and time to market.

What our clients say

Photo of David Philippson on conference

David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Edward Lyon, HEAD OF PRODUCT, AD-LIB

Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.

Oli Marlow Thomas

CEO & Founder, Ad-Lib

Picture of Ben Dzamba VP OF PRODUCT, POWERLINKS

Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

Let’s discuss your challenge

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