We develop custom video in-game advertising solutions for game publishers, platforms, and developers of all genres. Build an ad tech stack to support ads within your games, solving ad fraud, optimizing performance, and ultimately making your game a more profitable business.
Drive game monetization by utilizing ad tech technologies fine-tuned to fit your needs. We approach building dynamic in-game advertising solutions for games with a special focus on high-load tolerance and solution scalability, to ensure smooth game performance even under pressure.
In-game advertising system for effective monetization
Monetize your game effectively, by empowering your advertisers with tools for smart targeting, user tracking, measurement, segmentation, and more. Build ad packages of creative in-game advertisements including contextual and personalized ads.
Tech consulting
10+ years of experience in the AdTech/MarTech industry makes it possible for Xenoss to provide tech guidance and help solve the most complex situations. We’ll analyze your problem and suggest a tailored approach to effectively solve it.
Address your in-game ad fraud issues from short- and long-term perspectives. Build a flexible architecture that is able to process big data, work under high load, and utilize varied fraud detection mechanisms.
Ad quality management
Get direct control over ads served to your users on a single dashboard, and review their performance, viewability, and more. Detect invalid traffic, manage audiences, and creatives.
Advanced analytics & prediction
Get the most of your data by making sense of user’s data to optimize game monetization. Collect user events to enable segmentation, tracking, and analytics, and access and analyze metrics of your performance.
Utilize machine learning and AI technologies to personalize advertising, find patterns in user’s spend to boost game monetization, manage creatives and optimize user flow. Utilize ML models that leverage historical trading data to predict the likelihood of future buying events.
In-app bidding
Process RTB traffic and bids for bid requests. Boost the performance of your ad stack within games utilizing a custom approach.
Third-party integrations
Navigate the complex AdTech landscape and integrate any necessary tools. Connect SSPs, DSPs, ad networks, and other systems of choice using custom adapters.
As an in-game advertising company create cross-device solutions for PC, mobile and console games that enable highly efficient, targeted advertising in static and dynamic ad formats for a variety of game types.
Games that benefit from immersive product placements in the game setting
Free-to-play puzzle and casual games that need comprehensive ad tech stacks
MOBA games that benefit from custom advertising functionality, such as including special branded events and challenges
Action-adventure and arcade games that capitalize on showing dynamic and static ads in a non-disruptive way
Role-playing game publishers that look for creative ad opportunities
…and many more
Xenoss AdTech experts focus on finding the right approach that will allow you to drive more game revenue, enhance user experience, and boost in-game purchases.
The Xenoss team helps any video game developer or publisher get the maximum results from advertising capabilities within the game. Make sure all ads served within your games are personalized, timely, and relevant, thus minimizing churn and protecting user experience.
With an optimal tech approach, you will be able to drive more value without affecting user retention. Get a scalable ad solution that maximizes the value of every impression.
Utilizing immersive, irritation-free ad formats with precise targeting will allow you to reach narrow user segments in a meaningful way.
Identify churn points, ad spend triggers, and deep insights that will allow you to manage revenue stream and ad viewability.
Make in-game advertising seamlessly blended into the game setting. Ensure an enjoyable and engaging experience for gamers, while delivering maximum results for advertisers.
Filter out inappropriate ads, get a dashboard with clear indicators on ad performance, and deliver the ad quality that your advertisers are looking for.
By utilizing custom integrations you can get traffic from all needed ad networks, opening new, sustainable revenue streams.
Our approach to architecture gives special attention to serving advertising workloads, RTB bidders and ad servers. Thanks to this, your platform will be able to serve dynamic ads across ever-growing inventory.
Xenoss has been named as the Best AdTech Service Provider by AdExchanger in 2020, Top Machine Learning Company by Techreviwer in 2021, and more.
We understand the highly competitive nature of the AdTech market and the need to continuously improve and scale, all while ensuring cost efficiency and time to market.
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