PowerLinks offers a real-time ad, creative-automation platform that delivers personalized messaging through various dynamic native advertising formats.
The PowerLinks solution works with both first- and third-party data to help advertisers improve their targeting and reach over a billion consumers and more than 400,000 sites and apps.
PowerLinks was looking to significantly cut infrastructure costs of their DSP and overcome solution limitations to enable further business growth.
A meticulous technical audit, solution overhaul, and infrastructure optimization
Conducted a thorough technical audit
The Xenoss team analyzed the solution to identify the problematic areas. Our audit revealed that the infrastructure wasn’t suited to the technical requirements of the solution. This meant the architecture was poorly optimized and an inadequate tech stack had been chosen.
Lowered operational costs with a complete solution redevelopment
After pinpointing the technical weaknesses and limitations, we a chose new, suitable tech stack and completely redeveloped the solution while preserving all the initial functionality. With the improved solution quality, we were able to decrease the server instances and make the architecture high-load tolerant. This resulted in much lower infrastructure costs.
Built a cloud-neutral architecture
One of the major issues for PowerLinks was the overuse of expensive Amazon Cloud Services. To remove this dependency, we built a cloud-neutral architecture, which is more efficient and flexible. Now, the solution has the choice of being deployed on Amazon, Azure, and VPS-based cloud servers.
Enabled minimum client supervision
We put together a small team of very senior developers and engineers that worked efficiently and independently, allowing the client to lessen their day-to-day involvement in development. As the Xenoss team worked on addressing technical issues, our client could focus on elevating sales and growing their business.
REDUCED INFRASTRUCTURE COSTS
By 20 times
After Xenoss’ involvement, PowerLinks infrastructure costs dropped to $8k-10k per month from the previous $200k/month spend.
BUILT EFFICIENT IT ENVIRONMENT
From 450 servers to 10 servers
With the properly built architecture, we decreased the number of servers required from 450 to just 10.
To 1 million QPS
The volume of inbound traffic went from 20 to 80 QPS with the possibility of scaling up to 1 million QPS.
In 4 months
With time of the essence for PowerLinks, Xenoss successfully and efficiently completed the project in just 4 months.
We put together a small team of exceptional senior developers, engineers, and one architect, all possessing impressive track records in AdTech.
Rather than going with the old tech stack, we chose technologies more suitable for the product, which included JVM/Java, Aerospike, ClickHouse, base cloud services S3, EC2 and NGINX.
Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.
Let’s discuss how we can help with your MadTech project.