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DSP Development

Custom Demand-Side Platform (DSP) Development Services

Build a high-performance demand-side platform with advanced targeting, audience segmentation capabilities, omnichannel advertising, and ad creative support. Our team of seasoned AdTech engineers can help you design a custom DSP from scratch, optimize your existing solution, or add new capabilities.

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What we offer

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Build a custom demand-side platform from scratch

Hire a full-fledged team of AdTech professionals to be your reliable tech partner from project start to finish. Our team will assist you with identifying technical needs, validating a project idea, and roadmapping. With Xenoss, you’ll have no worries about navigating the complexities of the AdTech ecosystem.

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Integrate your DSP with various data sources

Many demand-side platforms struggle with integrations, but Xenoss helps overcome those challenges. Get fast and predictable integrations with all major platforms, programmatic marketplaces, any kind of SSP, ad networks, or ad exchanges.

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Optimize high-load performance

As your platform grows, so does the volume of data your system has to handle. A DSP platform that’s poorly optimized to handle high load in terms of QPS can leave you with infrastructure and traffic costs that grow exponentially, as well as a myriad of technical limitations. We help you address those challenges by building a scalable-by-design system or redesigning your solution to handle a million QPS.

Combine intelligent systems with media buying solutions to drive business growth. Since DSP targeting capabilities are one of the most important factors, the more options advertisers have to finetune their targeting, the better the campaign success rate. Leverage precise targeting based on a multitude of criteria to improve accuracy, engagement, and reach of ad campaigns.

Why use Xenoss Demand-Side Platform (DSP) Development Services


Tech consulting at every stage

From project ideation to development and solution deployment, receive expert consulting from seasoned AdTech engineers and delivery managers. We provide technical assistance at every stage of the development process.


Mobile DSP Pioneers

Xenoss has pioneered programmatic buying for mobile devices by developing the world’s first mobile demand-side platform (DSP). Our team can help you build a mobile DSP that supports multiple ad formats from rich media to native advertising to ad creative.

Build a high-performance DSP with advanced targeting capabilities and omni-channel distribution.

Get in touch with us and we will help you get started on your project!

Get in touch

What our clients say

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David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

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Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.

Oli Marlow Thomas

CEO & Founder, Ad-Lib


Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

Hire a team of seasoned AdTech engineers for your custom DSP development needs.

Get a free consultation from our product managers and AdTech engineers to get started on your project.

Get a quote

How to get started with us

Ensure a smooth project kickoff in a straightforward six step process that fosters transparency, communication, and team alignment.

  1. 1

    Free consulting

    If you are looking to build your custom DSP from scratch, our team will help you transform your project idea into delineated steps. If you have an existing solution, we provide an in-depth evaluation of your DSP physical infrastructure, tech, and product road map aimed at discovering any potential weak points or bottlenecks.

  2. 2

    Project proposal (PP)

    We provide an elaborate project proposal that consists of the product scope, high-level architecture, tech stack, team structure, release schedule, development process, etc. When designing the proposal, we take into consideration the specific needs of AdTech systems to ensure your DSP will be easily integrable and scalable.

  3. 3

    Visual prototyping

    Discover how the product will behave throughout the user journey and determine its main style and aesthetics with our business analyst and UX engineer. They will help you uncover key user scenarios, main features, and end user preferences.

  4. 4

    Discovery phase

    Predict project budget and release timeline to better align them with your business goals. We arrange a two-three week research sprint that will provide you with all necessary technical details, milestones, and long-term estimates.

  5. 5

    MVP Production

    We will help you determine the scope of MVP features. Our team will ensure that the MVP is developed as rapidly as possible, so you can validate your idea and onboard the first stakeholders.

  6. 6

    Project launch

    Once all the project details such as architecture, roadmap, and tech stack have been agreed upon, our team of dedicated AdTech engineers will launch the development.

Let’s discuss your challenge

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    Frequently asked questions

    How do I create a DSP?

    Creating an advertising DSP involves deep knowledge of the AdTech landscape and robust software development. Develop algorithms for real-time bidding that can evaluate ad opportunities based on criteria like audience and cost. Integration with ad exchanges and data management platforms is crucial to access and analyze data for targeted advertising.

    How to build a demand-side platform?

    Building a buy-side program involves developing a complex software solution that automates digital ad buying across various platforms. Make sure you have a deep understanding of the digital advertising ecosystem, including real-time bidding and programmatic buying. DSP development requires algorithms that can process vast amounts of data in milliseconds to place bids on ad inventory based on predefined criteria such as audience demographics, behavior, and budget.

    What is a demand-side platform?

    A DSP for programmatic advertising allows advertisers and agencies to automate the buying of digital ad space across various media outlets. It allows users to manage multiple ad exchange and data exchange accounts through a single interface, leveraging real-time bidding technology to purchase ads efficiently.

    How do demand-side platforms make money?

    DSPs primarily make money through a pricing model known as a “take rate” or margin, which is a percentage of the total ad spend processed through their platform. When advertisers use a DSP to buy ad space, the DSP charges a fee on top of the cost of the ad space itself. Some DSPs may also offer premium features or services for additional fees, including advanced analytics, custom integrations, or dedicated support.

    What is the best demand-side platform?

    The best DSP depends on your specific advertising needs and goals. Top contenders like Google’s Display & Video 360, The Trade Desk, and Criteo are praised for their reach, advanced targeting capabilities, and granular analytics. When choosing among top programmatic advertising platforms, find a tool that aligns with your budget, technical requirements, and the specific audiences you aim to reach.

    What is the difference between a demand-side platform and a supply-side platform?

    The main difference between a demand-side platform (DSP) and a supply-side Platform lies in whom they serve and how they operate in the digital advertising ecosystem. A DSP is a tool used by advertisers and agencies to purchase ad space across media platforms in real time. On the flip side, an SSP is designed for publishers and digital media owners, providing a technology platform to manage, sell, and optimize available ad space to maximize revenue.