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Services
AI & Machine Learning (ML) Development Services for MarTech

Artificial Intelligence and Machine Learning Development Services for MarTech

Augment your AdTech product with AI and ML technologies to automate ad creation process, optimize audience segmentation, predict consumer behavior and much more. Leverage our 15 years of successful delivery to develop a solution that marries intelligent technology with digital marketing.

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How we can help you

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Build smart solutions with AI and ML

Power your solution with the most effective AI algorithms for your needs. Our team will help you understand if and how machine learning algorithms can help improve your product. From advanced targeting techniques to predictive analytics, Xenoss will ensure you deliver the best product to your clients.

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Bring better accuracy with AI-enabled attribution

Nowadays there’s a vast number of marketing channels available, as a result measuring the effectiveness across all platforms isn’t always as accurate as expected. Machine learning algorithms can help connect all the instances of customer engagement and marketing exposure to measure conversion rate more accurately and identify which channel is the most effective.

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Enable advanced targeting and audience segmentation

Facilitate your solution with AI algorithms that are able to sort through large volumes of data to create more targeted segments. Xenoss builds solutions that are able to automatically tweak marketing campaigns to bring higher levels of personalization and create an unlimited amount of segments that are updated automatically.

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Address churn and provide customer insights

With the Xenoss team, you can create and apply Machine Learning algorithms for bid prediction and optimization, lookalike audience defining, complex data processing for trends and patterns predicting. Churn prediction systems will allow your clients to identify customers that are likely to leave and address them in the most efficient way.

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Employ computer vision for ad production

Ad creation is a resource intensive job, however by combining machine learning and computer vision many of the tasks can be automated. As a result you get more cost efficient marketing campaigns. Computer vision can be applied in a myriad of ways from automatically editing ad creatives for omni-channel campaigns, to assets-tagging, to aesthetics scoring for better engagement.

How to power your MarTech product with AI and ML

Xenoss philosophy is to not chase AI for the sake of it. We believe that to successfully leverage intelligent technology there has to be a clear vision of the business proposition. Our team will help you identify the right opportunity for AI and machine learning deployment within your MarTech solution.

Ad creation automation

Predictive analytics for consumer behavior

Sales forecasting

Ad Fraud Detection and Prevention

Conversational AI

Optimized audience segmentation

Accurate lead scoring

Hyper-targeted advertising

Sentiment analysis

Dynamic Creative Optimization

Dynamic pricing

Asset-tagging

Why choose us

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Tech consulting on every stage

Regardless of what stage of the product development you are on, our team is ready to join in and provide any technical consulting. Whether it's product roadmap, MVP development or infrastructure deployment, the Xenoss team is on call for you.

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Twice faster delivery with ready-to-use components

Leverage Xenoss Framework of free ready-to-use AdTech components to build your software faster. We've developed a library of common components used in AdTech solutions. You can think of them as the building blocks of many advertising and marketing technologies. Relying on this framework allows us to quickly deliver first versions of the software. While our clients remain the sole IP owners of the final product.

Not sure if artificial intelligence is for you?

Get in touch with us and our MarTech and AdTech specialists will help you make the right choice.

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What our clients say

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David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

Picture of Edward Lyon, HEAD OF PRODUCT, AD-LIB

Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

Oli Marlow Thomas

CEO & Founder, Ad-Lib

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Ben Dzamba VP OF PRODUCT, POWERLINKS

Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

Implement AI and ML technologies the right way.

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How to get started with us

At Xenoss we’ve developed a holistic approach to product development that first and foremost has your business goals in mind. We will consider your budget, technical and human resources when designing your AI strategy so that it seamlessly aligns with your product’s roadmap.

  1. 1

    Free consulting

    Our team will carefully assess your product roadmap or idea to determine the best plan for AI implementation. Not all features require something as resource-intensive and expensive as AI, our experts will help you determine if AI is truly right for you and provide alternative solutions if need be.

  2. 2

    Project proposal (PP)

    You get a detailed project proposal that includes project scope, high-level architecture specifications, optimal tech stack, team composition, release schedule and methodologies. If you are not building your product from scratch with us, we will also provide a detailed technical strategy for smooth AI implementation.

  3. 3

    Discovery phase

    We arrange a two to three-week research sprint that will allow you to better forecast the project budget and release date. The sprint will yield all the essential information such as technical details, release schedule, and long-term estimates for you to start strategically adjusting your business course.

  4. 4

    MVP Production

    Validate your product idea and learn as much as possible about your targeted market with the MVP. Xenoss Framework of ready-to-use components allows us to quickly develop the MVP so you can confirm your market-fit.

  5. 5

    Project launch

    You agree on project details with us such as infrastructure, architecture, product roadmap, tech stack etc. Once confirmed, our team of seasoned MarTech engineers will jumpstart the development.

Our Tech Stack

We work with a broad stack of technologies to support all your project needs.

  • Data engineering

    Hadoop

    Spark

    Google BigQuery

    Clickhouse

    AWS Redshift

    AWS S3

    Google CS

    Azure BS

  • DS&ML

    TensorFlow

    OpenCV

    Scikit

    SciPy

    XGBoost

    Vowpal Wabbit

    DeepLearning4j

    NTLK

  • Languages & Platforms

    Java

    Scala

    Kotlin

    Python

    R

Let’s discuss your challenge

    Contacts
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