Augment your AdTech product with artificial intelligence (AI) and machine learning (ML) technologies to automate ad creation process, optimize audience segmentation, predict consumer behavior and much more. Leverage our 15 years of successful delivery to develop a solution that marries intelligent technology with digital marketing.
Build smart solutions with AI and ML
Power your solution with the most effective AI algorithms for your needs. Our team will help you understand if and how machine learning algorithms can help improve your product. From advanced targeting techniques to predictive analytics, Xenoss will ensure you deliver the best product to your clients.
Bring better accuracy with AI-enabled attribution
Nowadays there’s a vast number of marketing channels available, as a result measuring the effectiveness across all platforms isn’t always as accurate as expected. Machine learning algorithms can help connect all the instances of customer engagement and marketing exposure to measure conversion rate more accurately and identify which channel is the most effective.
Enable advanced targeting and audience segmentation
Facilitate your solution with AI algorithms that are able to sort through large volumes of data to create more targeted segments. Xenoss builds solutions that are able to automatically tweak marketing campaigns to bring higher levels of personalization and create an unlimited amount of segments that are updated automatically.
Address churn and provide customer insights
With the Xenoss team, you can create and apply Machine Learning algorithms for bid prediction and optimization, lookalike audience defining, complex data processing for trends and patterns predicting. Churn prediction systems will allow your clients to identify customers that are likely to leave and address them in the most efficient way.
Employ computer vision for ad production
Ad creation is a resource intensive job, however by combining machine learning and computer vision many of the tasks can be automated. As a result you get more cost efficient marketing campaigns. Computer vision can be applied in a myriad of ways from automatically editing ad creatives for omni-channel campaigns, to assets-tagging, to aesthetics scoring for better engagement.
Xenoss philosophy is to not chase AI for the sake of it. We believe that to successfully leverage intelligent technology there has to be a clear vision of the business proposition. Our team will help you identify the right opportunity for AI and machine learning deployment within your MarTech solution.
Ad creation automation
Predictive analytics for consumer behavior
Ad Fraud Detection and Prevention
Optimized audience segmentation
Accurate lead scoring
Dynamic Creative Optimization
Hire a team that has been infusing advertising technology with AI efficiency for over a decade. Xenoss will help you streamline your product with our hands-on expertise in MarTech and data-centric solutions. We build software that doesn’t just automate menial tasks, but thinks and adapts to customer needs.
By partnering with us, you hire a team of dedicated engineers that understand the AdTech ecosystem and what it takes to build software at scale. We are familiar with the challenges advertising and marketing tech can face and know how to handle them to build products that last.
Regardless of what stage of the product development you are on, our team is ready to join in and provide any technical consulting. Whether it’s product roadmap, MVP development or infrastructure deployment, the Xenoss team is on call for you.
Leverage Xenoss Framework of free ready-to-use AdTech components to build your software faster. We’ve developed a library of common components used in AdTech solutions. You can think of them as the building blocks of many advertising and marketing technologies. Relying on this framework allows us to quickly deliver first versions of the software. While our clients remain the sole IP owners of the final product.
We let our accomplishments speak for themselves. Xenoss is the first in the world to develop a mobile programmatic demand-side platform. The technology enabled advertisers to finally reach mobile users and personalize their campaigns on the variety of mobile data.
Choose a tech partner that’s been recognized as the best by multiple independent agencies and industry media. Including AdExchanger’s Programmatic Power Players, Techreviewer’s Top Machine Learning companies, Appfutura’s Top Software Development Company and more.
Get in touch with us and our MarTech and AdTech specialists will help you make the right choice.
Take a look at how we’ve helped these companies leverage AI.
Solution development | High load
Solution development | AI & ML
CEO & Co-Founder, Dataseat
We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.
Head of Product, Ad-Lib
Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.
Oli Marlow Thomas
CEO & Founder, Ad-Lib
At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.
We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.
VP of Product, Powerlinks
Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.
At Xenoss we’ve developed a holistic approach to product development that first and foremost has your business goals in mind. We will consider your budget, technical and human resources when designing your AI strategy so that it seamlessly aligns with your product’s roadmap.
Our team will carefully assess your product roadmap or idea to determine the best plan for AI implementation. Not all features require something as resource-intensive and expensive as AI, our experts will help you determine if AI is truly right for you and provide alternative solutions if need be.
You get a detailed project proposal that includes project scope, high-level architecture specifications, optimal tech stack, team composition, release schedule and methodologies. If you are not building your product from scratch with us, we will also provide a detailed technical strategy for smooth AI implementation.
We arrange a two to three-week research sprint that will allow you to better forecast the project budget and release date. The sprint will yield all the essential information such as technical details, release schedule, and long-term estimates for you to start strategically adjusting your business course.
Validate your product idea and learn as much as possible about your targeted market with the MVP. Xenoss Framework of ready-to-use components allows us to quickly develop the MVP so you can confirm your market-fit.
You agree on project details with us such as infrastructure, architecture, product roadmap, tech stack etc. Once confirmed, our team of seasoned MarTech engineers will jumpstart the development.
We work with a broad stack of technologies to support all your project needs.
by Dmitry Sverdlik
July 27, 2023
September 6, 2021
by Vova Kyrychenko
December 15, 2021