HOT OFFERINGSXenoss MarTech Low-Code Platform
Low-code platform functionality may be assembled quickly with existing components.
| Feature | Description |
| Campaign management | Ability to list campaigns, view campaign details, set up new campaigns or edit existing ones, start and pause ad campaigns. |
| Budget management | Allows setting ad campaign budget, including allocation or limiting campaign budget on specific campaign items (e.g. creative, flights, etc), limiting amount of budget to be spent per hour/day or capping ad frequency display to users. |
| Creatives | Ability to upload, view and delete creatives, as well as view creatives’ details. Bulk uploads. Creative type: static images, JavaScript rich media ads, video ads. |
| Supply Integrations | Integration with advertising traffic sources, e.g. ad exchanges, ad networks, social networks. Some ad exchanges may need additional functionality like “private marketplace” or “creative verification”. |
| Device Targeting | Ability to target ad campaign by specific mobile device properties, e.g. device model, connection type, carrier, operating system. |
| Geographic Targeting | Ability to target ad campaign by specific country, region, city. |
| Audience Targeting | Ability to target ad campaigns by specific demographic or behavior audience segments, e.g. “Males 35+”, “Female from big cities with high income” or “Frequent strategy games player” |
| Day Parting | Ability to target ad campaigns towards specific time slots, for example show ads just on Fridays between 3pm and 5 pm. |
| Media Planning | Set of tools for evaluating traffic availability and potential costs for running specific ad campaign. |
| DMP | Set of tools for collecting audience data and building audience segments for further targeting. |
| Automatic Campaign Optimization | Tools to optimize campaign for better performance in automated way (little to no human actions needed) using predictive analysis algorithms.Includes bidding optimization, fraud detection. |
| Manual Campaign Optimization | Set of tools for optimizing campaign performance in a manual way, e.g. setting whitelists and blacklists for specific publishers, targeting for specific time slots, mobile carriers, etc. |
| Tracking | Tracking ad campaign events, e.g. impressions, clicks, installations and also in-app events such as purchases, social shares, etc. |
| Reporting & Analysis | Set of tools for tracking day to day ad campaign status and analyzing its performance for further optimization. |
| Support Tools | Set of tools for support team, allowing monitoring/troubleshooting ad campaigns and overall software/hardware infrastructure. |
| Data Collection Web SDK | Collects user behaviour events on publisher side from browser and sends it to the tracking services. |
| Component | Description |
| Bidding Cluster | Process inbound RTB traffic and bids for bid requests; parse bid requests; select the campaigns whose targeting fits to inbound bid request; logging. |
| Mission Control | Central server that holds ad campaigns configuration, budgeting subsystem, and hosts Front End service. |
| Campaign Front End | Logical service that implements User Interface for campaigns management. |
| Account Server | The service for managing user permissions, and user actions authentication. |
| Logging Cluster | Service that accomplishes logging of high-frequency traffic of funnel events – bids, impressions, clicks, actions. |
| Predictor (Optimization Engine) | Analyses campaign statistics for building prediction model, that forecasts user reaction on specific advertising contact. Being integrated into Bidder, enables optimize campaigns automatically, i.e. change campaign targeting in a way to distribute budget towards most performing audience. |
| Aggregator | Generates aggregated statistics of user segments by multiple metrics. Using for media planning and reporting purposes. |
| Reporter | Slice-and-dice (OLAP) capable, scalable reporting component with REST API access. Used for analytics UI, reporting data exports, etc. |
| DMP/Profile Builder | Builds audience profiles from raw user behavioural statistics (views, clicks, actions) for following segment building process. |
| DMP/Segment Builder | Builds audience segments by analysing user profiles. |
| DMP/Real-time Audience DB Cluster | Real-time audience database that extracts audience profiles for analysis when making bidding decision. |
| Health Monitoring System | System that tracks correctness of operations of all components of the platform. |
| Real-time Anti-Fraud | ML based system that makes heuristic analysis of bid requests to make probabilistic decision on whether particular bid request is generated by bot. |
