Custom connected TV (CTV) and over-the-top (OTT) advertising platforms

Gain a competitive edge in the dynamically growing connected TV (CTV) and OTT markets with Xenoss expertise.

With our broad experience with programmatic video advertising technologies, you can trust us and outsource your development of scalable and cost-effective CTV and OTT platforms.

Custom connected TV (CTV) and over-the-top (OTT) advertising platforms

Trusted by major market players:

10+

years helping enterprises

50+

market-ready solutions delivered

40%

of cost savings with component-based development

Build a feature-rich CTV/OTT advertising platform

Connected TV (CTV)

Advanced, real-time analytics and custom dashboards
Automatic content recognition (ACR)
Dynamic creative optimization (DCO)
AI-based CTV ad fraud detection and prevention
Real-time bidding (RTB)/Programmatic CTV

Over-the-top (OTT)

Dynamic ad insertion (DAI)
Multi CDN solutions
Cross-device analytics and attribution
Dynamic traffic allocation
Machine Learning-powered contextual targeting

Connected TV (CTV) and Over-the-Top (OTT) advertising tech capabilities we can deliver

With 10+ years of experience building AdTech and MarTech solutions, Xenoss specialists will find the optimal approach to solving your task.

CTV/OTT ad platform development

We can help you build an AdTech platform for connected TV (CTV) and over-the-top advertising (OTT): ad server, ad network, a DSP, or SSP.

Integration with the CTV ecosystem

Add connected TV (CTV)/ over-the-top (OTT) video inventory to your offering and adopt necessary technology for seamless ad serving, tracking, and measurement.

Complex third-party integrations

Equip your CTV advertising platform with third-party systems: ad measurement and verification, marketing automation tools, analytics platforms, and more.

Custom analytics dashboards

Don’t settle with standard analytics and visualization tools — use analytics dashboards adapted to your needs with customizable metrics and data visualizations.

Identity management and cross-channel attribution

Avoid limitations of the IP-based user identification and link connected TV (CTV) ad views with conversions on other channels using custom-built identity management solutions.

Seamless and personalized viewer experience

Get a system that allows serving personalized ads, ensures a smooth transition between ads and content, and is immune to ad blockers thanks to server-side ad insertion.

Matching CTV ads with relevant content

Supercharge your product with ACR technology and machine learning (ML) -based contextual targeting to select relevant content for serving ads and provide an organic viewer ad experience.

AI-powered fraud detection for CTV/OTT platforms

Ensure your customers deal with IVT-free inventory. Implement artificial intelligence (AI)-based software that leaves no chance for connected TV (CTV) ad fraud thanks to its ability to learn and adapt to evolving fraudulent patterns continuously.

Use Xenoss’ knowledge and expertise

in connected TV (CTV) and OTT advertising to your benefit

Custom software development

Building a solution from the ground up, from project proposal to deployment.

Technical audit and consulting

In-depth health check of the system: infrastructure, tech stack, tech, and product roadmap evaluation.

Application modernization

Code improvement, architecture revamp, and more for better system performance and optimal resource use.

Functionality enhancement

Expanding the product’s capabilities with new features to increase its value.

How to start

Transform your enterprise with a custom CTV/OTT ad platform—faster efficiency gains and cost savings in just weeks

Challenge briefing

2 hours

Tech assessment

2-3 days

Discovery phase

1 week

Proof of concept

8-12 weeks

MVP in production

2-3 months

Featured projects

Building a video-on-demand platform with 1.1M monthly users for a leading content distributor in Europe

Solution development | High load

Building a video-on-demand platform with 1.1M monthly users for a leading content distributor in Europe

Learn More

Implementing a proprietary SDK with a lightweight tracker for a new generation mediation platform

AdTech

Implementing a proprietary SDK with a lightweight tracker for a new generation mediation platform

Learn More

Developing a gaming advertising platform with 1.4B monthly video impressions

Solution development | High load

Developing a gaming advertising platform with 1.4B monthly video impressions

Learn More

Building Performance-Oriented Mobile DSP with Innovative User Behavior Prediction Mechanism

Solution development | AI & ML

Building Performance-Oriented Mobile DSP with Innovative User Behavior Prediction Mechanism

Learn More

Fast rollout of AI-powered creative management platform used by Nestlé, Adidas & Uber

Solution development | AI & ML

Fast rollout of AI-powered creative management platform used by Nestlé, Adidas & Uber

Learn More

Reducing infrastructure costs by 20 times for a programmatic ad marketplace with 1B audience reach

Solution development | High load

Reducing infrastructure costs by 20 times for a programmatic ad marketplace with 1B audience reach

Learn More

Multifunctional Customer Data Platform (CDP)

AdTech | High load

Multifunctional Customer Data Platform (CDP)

Learn More

Let Xenoss help you get off on the right foot with the CTV/OTT advertising

With our 10-year expertise in MarTech & AdTech software development, we can strengthen your in-house team or build a connected TV (CTV) and over-the-top (OTT) ad platform to elevate your business to the next level.

Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. I particularly appreciate their ability to hire extreme fast and to generate great product ideas and improvements.

Oli Marlow Thomas,

CEO and founder, AdLib

Get a free consultation

We are ready to help with tech challenges you might have.

Unlock a world of possibilities beyond CTV/OTT ad platform development

There is a lot more we can build together.

RTB and programmatic

DSPs
SSPs
Ad exchanges
Ad networks

Data visualization

Reporting and campaign management dashboards
Analytics platforms

Data collection and storage

DMPs
CDPs
Tag managers
Trackers

Custom connected TV (CTV) and over-the-top (OTT) advertising platforms

Build a feature-rich CTV/OTT advertising platform

Connected TV (CTV) and Over-the-Top (OTT) advertising tech capabilities we can deliver

Use Xenoss’ knowledge and expertise

Achieve your goals with a seasoned software development partner

Building a video-on-demand platform with 1.1M monthly users for a leading content distributor in Europe

Implementing a proprietary SDK with a lightweight tracker for a new generation mediation platform

Developing a gaming advertising platform with 1.4B monthly video impressions

Building Performance-Oriented Mobile DSP with Innovative User Behavior Prediction Mechanism

Fast rollout of AI-powered creative management platform used by Nestlé, Adidas & Uber

Reducing infrastructure costs by 20 times for a programmatic ad marketplace with 1B audience reach

Multifunctional Customer Data Platform (CDP)

Let Xenoss help you get off on the right foot with the CTV/OTT advertising

Unlock a world of possibilities beyond CTV/OTT ad platform development

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