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CTV and OTT Advertising Platform Development

Connected TV (CTV) and Over‑the‑Top (OTT) Advertising Platform Development

Benefit from our experienced MadTech teams and software development proficiency in building high-performance programmatic video ads solutions compatible with all major connected TV (CTV) devices and OTT streaming services.

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Build a video AdTech platform for OTT and CTV inventory

Develop a topnotch AdTech solution that fully integrates with SSPs and DSPs to facilitate RTB, incorporates all of the major video ad serving protocols and provides in-depth analytics for campaign performance and cross-channel optimization.

With Xenoss, you can provide better targeting options to your customers, ensure high conversion rates, expand your video advertising offering, and scale your platform without business disruption.

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Programmatic video advertising

Help your product’s users reach a specific audience across OTT and connected TV (CTV) platforms, run easy-to-tweak campaigns, and generate robust analytical reports by employing advanced algorithms.

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Cross-device analytics and attribution

Provide your users with robust tools that analyze customer journeys and generate valuable customer insights through a suite of Big Data solutions.

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Multi CDN solutions

Customize your load balancing logic, allocate traffic across servers and content delivery networks (CDNs), simplify integrations, and expand your providers’ mix to drive better campaign results.

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Stream routing

Switch streams across connected TV (CTV) devices with minimal interruption to the playback or the capture session.

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Cross-media tracking and attribution for programmatic video

Gain a competitive edge by creating a sophisticated functionality for deep and comprehensive analysis of video ad campaigns and the most effective media channels.

Enhance content promotion capabilities and drive the outcomes your advertising partners value most by implementing machine learning algorithms. Use ML to optimize on metrics like subscriptions, installs, views and retention.

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Dynamic traffic allocation

Develop and integrate a lightweight data-driven solution into your ad platform to help marketers maximize conversions through directing traffic to the winning creatives.

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Real-time bidding (RTB)

Increase the value of remnant ad space, gain better control of your inventory, generate audience insights, and improve your ad campaigns’ performance and outcomes.

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Automatic content recognition (ACR)

Build and embed into your OTT/CTV applications an AI-based technology that recognizes the content that your audiences are watching by sampling small portions of video and comparing it with a large database.

Software Development for Ad Tech companies | Xenoss

Dynamic ad insertion (DAI)

Provide a seamless viewer experience by handling your media processing workflow effectively in compliance with the VAST standard.

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Dynamic creative optimization (DCO)

Expand your product offering with tools that help marketers customize and hyper-personalize video ad content on the fly.

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TV Tune-in attribution

Let your DSP users attribute TV show tune-ins to ads served on any channel, including connected TV (CTV), mobile, video, desktop, native, and beyond.

Harness the power of programmatic video advertising with the right partner

Software engineers at Xenoss know how to build OTT and connected TV (CTV) advertising solutions that resonate with target audiences, increase yield, and improve top-line growth.

Let’s talk business

Custom OTT advertising platform development

Build a proprietary IFA-compliant OTT application to meet the ever-increasing demands for streaming video content. Use our first-class AdTech development teams to build an OTT advertising platform from scratch, improve an existing OTT app performance through infrastructure optimization, upgrade your existing technology for OTT ads buying and selling, or build new attribution tools.

We cover all major types of Over-the-Top ad platform development solutions to meet your most sophisticated video advertising tech needs.

Video-on-demand (VOD, SVOD, AVOD, TVOD)

Voice over IP (VoIP)

Internet Protocol TV (IPTV)

OTT cybersecurity

Server-Side Ad Insertion

OTT messaging

Linear OTT


Custom connected TV (CTV) advertising platform development

Expand your offering by building a connected TV ads platform.

Take advantage of our 15+ years of experience with the high-availability platform development and tribal AdTech knowledge to create a top-notch video advertising solution.

Video streaming software

Addressable and Programmatic TV (PTV)

Data-driven targeting and reporting

DSPs and SSPs for video advertising

Connected TV ad networks

First-party data management platforms

Build your CTV and OTT advertising solutions with Xenoss


Average solution uptime – 99.4%

Ensure seamless customer experience and avoid the expense of high downtime of your AdTech solution.


Modern tech stack and comprehensive Cloud coverage

Access the latest versions of technologies and modern tech stacks and benefit from extensive Cloud coverage (AWS, MS Azure, Google Cloud).

What our clients say

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David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

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Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.

Oli Marlow Thomas

CEO & Founder, Ad-Lib


Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

How it works

Depending on your business objectives, we develop an achievable project roadmap and stick to the following stages of engagement:

  1. 1


    We look into your existing software architecture, IT infrastructure, tech and product roadmap to help identify potential bottlenecks. Alternatively, we can assist in bringing your vision to fruition and developing your custom solution from scratch – from ideation to implementation and beyond.

  2. 2

    Project proposal

    For your approval, you get a detailed project proposal where we outline product scope, high-level architecture, tech stack, team structure, release schedule, development processes, etc. In this step, we recommend how to build your CTV/OTT advertising solution with flexible data architecture and future scaling needs in mind.

  3. 3

    Visual prototyping

    Our business analyst and UX designer work with you to discover key user scenarios, main features, and user preferences. You get UX wireframes and UI mockups demonstrating overall style and aesthetics.

  4. 4


    You get a completely operable proof-of-concept solution that can be used to get user feedback, test hypotheses, attract external funding, onboard the first paying customers, etc.

  5. 5

    QA and testing

    Our meticulous QA process ensures stable performance and the highest possible security level for your programmatic video ads solution.

  6. 6

    Project launch

    We assemble a solution development team for you and inject it smoothly into your in-house corporate environment to work as an organic extension of your internal IT organization.

Let’s discuss your challenge

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