Custom connected TV (CTV) and over-the-top (OTT) advertising platforms

We can help you build an AdTech platform for connected TV (CTV) and over-the-top advertising (OTT): ad server, ad network, a DSP, or SSP.

Add connected TV (CTV)/ over-the-top (OTT) video inventory to your offering and adopt necessary technology for seamless ad serving, tracking, and measurement.

Equip your CTV advertising platform with third-party systems: ad measurement and verification, marketing automation tools, analytics platforms, and more.

Don’t settle with standard analytics and visualization tools — use analytics dashboards adapted to your needs with customizable metrics and data visualizations.

Avoid limitations of the IP-based user identification and link connected TV (CTV) ad views with conversions on other channels using custom-built identity management solutions.

Get a system that allows serving personalized ads, ensures a smooth transition between ads and content, and is immune to ad blockers thanks to server-side ad insertion.

Supercharge your product with ACR technology and machine learning (ML) -based contextual targeting to select relevant content for serving ads and provide an organic viewer ad experience.

Ensure your customers deal with IVT-free inventory. Implement artificial intelligence (AI)-based software that leaves no chance for connected TV (CTV) ad fraud thanks to its ability to learn and adapt to evolving fraudulent patterns continuously.