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MarTech Solutions Development

MarTech Software Development

Being an experienced MarTech development company for 15+ years, we’re here to help you engineer a product of any type. Our MarTech engineers will assist you in building a high-performing marketing technology solution fast and cost-efficiently.

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Build a custom MarTech solution from scratch or improve your existing product

Xenoss MarTech engineers are here to help with custom marketing software development from scratch or with extending the functionality of your existing solution. Discover the full range of solutions we develop to see where our capabilities fit your business needs.

  • Marketing automation software

    We can help you with marketing automation software development, building systems for data extraction and management, CRM, MRM, marketing planning, lead generation and nurturing, affiliate, loyalty and referral program management, SMM, creative optimization, influencer marketing, and SEO.

  • Use our software engineering knowhow to build solutions for CDP, cross-channel behavior, user journey and conversion tracking, cross-device identification (XDID), marketing research, funnel personalization, customer experience optimization, and tag management systems (TMS).

  • Account-based marketing (ABM) software

    Xenoss assists in ramping up any ABM tech project by building systems for custom account management (e.g., account engagement analytics, marketing funnels automation), account intelligence (e.g., predictive marketing tools), and digital personalization.

  • Content marketing software

    Build custom solutions for content creation, collaboration, publishing, promotion, content resource management and analytics (e.g., audience profiling, closed-loop reporting, third-party integrations).

  • Mobile, email and SMS marketing software

    As pioneers in mobile DSPs, we will apply our solid internal knowledge base to help you harness the power of mobile advertising and improve your omnichannel experience, direct outreach, cold and mass mailing campaigns, and messenger marketing.

  • Conversational marketing software

    Access our AI/ML development expertise to build custom conversational AI platforms, chatbot solutions, voice interfaces, or implement Cloud-based text messaging.

Get a quote for your MarTech software development project

Send a request

How Xenoss helps with custom MarTech apps development

At Xenoss, we provide a wide range of MarTech engineering services to address your development needs and challenges.

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Full cycle MarTech development and MarTech consulting

Access our proprietary library of ready-to-use MarTech components and 15+ years working with MarTech companies to design and develop a high-performance product with fast time to market. From front-end development and UI/UX design to complex backend integrations and beyond – we’ve got your back.

Design and develop your solution with scalable, data-centric architecture. This ensures your solution is optimized perfectly to handle huge traffic spikes and hundreds of thousands of simultaneous requests. Use our infrastructure costs optimization services to reduce the maintenance of your highload product to 70% and more.

With a team of Xenoss data and ML engineers, you will be able to build complex algorithms, apply computer vision, deep learning, and other progressive AI technologies to help you automate marketing workflows, facilitate informed decision-making, build accurate predictive analytics and BI, and improve critical metrics within your product.

Whether you’re looking to augment an in-house team with experienced marketing software developers or set up one remotely/virtually to act as a standalone MarTech product development unit – you’re all set with the Xenoss team construction capabilities.

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Complex data and platform integrations

A single API integration can be a challenge if you don’t have appropriate expertise and relevant experience. Leverage our expert teams to complete complex third-party data and platform integrations to ensure the robustness of your highload MarTech solution, expand reach, and connect new partners.

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Services for MarTech startups

Utilize our software engineering services tailored specifically to MarTech startup needs and challenges. From formulating a strategy, to proof-of-concept development, to full-fledged product engineering, to preparation for tech due diligence, and beyond – tap into the Xenoss capabilities to successfully meet the goals of your MarTech startup.

Why trust Xenoss with custom MarTech software development

Leverage our deep domain expertise, resources, and mature engineering talent to build a robust MarTech solution that addresses your clients’ needs and provides unparalleled customer experience.


99.4% is the Xenoss average solution uptime

Ensure a seamless customer experience by building a high-availability marketing technology solution with Xenoss. Avoid overhead costs by minimizing the system’s downtime.


MarTech Consulting from ideation to release and beyond

We support our partners across their marketing transformation journey by providing comprehensive MarTech consulting at every single stage of their product development.

Xenoss custom MarTech development process

  1. 1

    Strategy consulting

    Our MarTech consultants review your existing MarTech solution to identify areas of improvement/overhaul or assess/validate your business idea for development from scratch.

  2. 2

    Solution development from the ground up

    Tap into our extensive expertise to forge a project requirements specification and build your marketing software from scratch.

  3. 3

    Legacy system revamp

    If your existing MarTech application fails to deliver the anticipated results, we’ll develop a strategy and a roadmap to upgrade and revamp it and ensure it meets your goals.

  4. 4

    QA and testing

    We evaluate the solution’s responsiveness, stability, security and speed by employing different testing techniques, including load testing, stress testing, pentesting, etc.

  5. 5

    MarTech solution deployment

    Most of our solutions are based on microservices or cloud-neutral architecture, which ensures proper scalability, error minimization, and stable performance of your app.

  6. 6

    Management and continuous support

    Leverage our readily available DevOps team to keep your MarTech application up and running at all times and address performance issues proactively.

Request a free MarTech consulting session

Contact us

What our clients say

Picture of David Philippson, CEO & Co-founder, DATASEAT

David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

Picture of Edward Lyon, HEAD OF PRODUCT, AD-LIB

Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.

Oli Marlow Thomas

CEO & Founder, Ad-Lib


Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

Let’s discuss your challenge

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