Being an experienced MarTech development company for 15+ years, we’re here to help you engineer a product of any type. Our MarTech engineers will assist you in building a high-performing marketing technology solution fast and cost-efficiently.
Xenoss MarTech engineers are here to help with custom marketing software development from scratch or with extending the functionality of your existing solution. Discover the full range of solutions we develop to see where our capabilities fit your business needs.
We can help you with marketing automation software development, building systems for data extraction and management, CRM, MRM, marketing planning, lead generation and nurturing, affiliate, loyalty and referral program management, SMM, creative optimization, influencer marketing, and SEO.
Use our software engineering knowhow to build solutions for CDP, cross-channel behavior, user journey and conversion tracking, cross-device identification (XDID), marketing research, funnel personalization, customer experience optimization, and tag management systems (TMS).
Xenoss assists in ramping up any ABM tech project by building systems for custom account management (e.g., account engagement analytics, marketing funnels automation), account intelligence (e.g., predictive marketing tools), and digital personalization.
Build custom solutions for content creation, collaboration, publishing, promotion, content resource management and analytics (e.g., audience profiling, closed-loop reporting, third-party integrations).
As pioneers in mobile DSPs, we will apply our solid internal knowledge base to help you harness the power of mobile advertising and improve your omnichannel experience, direct outreach, cold and mass mailing campaigns, and messenger marketing.
Access our AI/ML development expertise to build custom conversational AI platforms, chatbot solutions, voice interfaces, or implement Cloud-based text messaging.
At Xenoss, we provide a wide range of MarTech engineering services to address your development needs and challenges.
Full cycle MarTech development and MarTech consulting
Access our proprietary library of ready-to-use MarTech components and 15+ years working with MarTech companies to design and develop a high-performance product with fast time to market. From front-end development and UI/UX design to complex backend integrations and beyond – we’ve got your back.
Scalable architecture design and infrastructure optimization
Design and develop your solution with scalable, data-centric architecture. This ensures your solution is optimized perfectly to handle huge traffic spikes and hundreds of thousands of simultaneous requests. Use our infrastructure costs optimization services to reduce the maintenance of your highload product to 70% and more.
AI, ML and data analytics
With a team of Xenoss data and ML engineers, you will be able to build complex algorithms, apply computer vision, deep learning, and other progressive AI technologies to help you automate marketing workflows, facilitate informed decision-making, build accurate predictive analytics and BI, and improve critical metrics within your product.
Time-tested teams of MarTech developers
Whether you’re looking to augment an in-house team with experienced marketing software developers or set up one remotely/virtually to act as a standalone MarTech product development unit – you’re all set with the Xenoss team construction capabilities.
Complex data and platform integrations
A single API integration can be a challenge if you don’t have appropriate expertise and relevant experience. Leverage our expert teams to complete complex third-party data and platform integrations to ensure the robustness of your highload MarTech solution, expand reach, and connect new partners.
Services for MarTech startups
Utilize our software engineering services tailored specifically to MarTech startup needs and challenges. From formulating a strategy, to proof-of-concept development, to full-fledged product engineering, to preparation for tech due diligence, and beyond – tap into the Xenoss capabilities to successfully meet the goals of your MarTech startup.
Leverage our deep domain expertise, resources, and mature engineering talent to build a robust MarTech solution that addresses your clients’ needs and provides unparalleled customer experience.
Benefit from our multi-year experience with the development of highload MarTech systems, Big Data solutions, AI- and ML-powered products, and complex third-party integrations.
Ensure a seamless customer experience by building a high-availability marketing technology solution with Xenoss. Avoid overhead costs by minimizing the system’s downtime.
We have firsthand experience with complex yet flexible data-centric architecture solutions capable of processing enormous data spikes and millions of simultaneous requests.
Benefit from our rigorous and proven approach to the assembly of dedicated client-tailored teams. On average, our software engineers have 10+ years of experience with data-centric and highload development.
Over more than 15 years, we’ve built a solid, in-house library of reusables that we update on a regular basis. And that can save you significant time and effort, since you don’t have to build every solution’s component from scratch.
We support our partners across their marketing transformation journey by providing comprehensive MarTech consulting at every single stage of their product development.
Our MarTech consultants review your existing MarTech solution to identify areas of improvement/overhaul or assess/validate your business idea for development from scratch.
Tap into our extensive expertise to forge a project requirements specification and build your marketing software from scratch.
If your existing MarTech application fails to deliver the anticipated results, we’ll develop a strategy and a roadmap to upgrade and revamp it and ensure it meets your goals.
We evaluate the solution’s responsiveness, stability, security and speed by employing different testing techniques, including load testing, stress testing, pentesting, etc.
Most of our solutions are based on microservices or cloud-neutral architecture, which ensures proper scalability, error minimization, and stable performance of your app.
Leverage our readily available DevOps team to keep your MarTech application up and running at all times and address performance issues proactively.
Have a look at how we’ve helped these companies overcome their marketing technology challenges and limitations while improving user loyalty and advertising campaigns performance.
Solution development | High load
Solution development | AI & ML
David Philippson
CEO & Co-Founder, Dataseat
We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.
Edward Lyon
Head of Product, Ad-Lib
Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.
Matt Cannon
COO, Venatus
We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.
Oli Marlow Thomas
CEO & Founder, Ad-Lib
At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.
Ben Dzamba
VP of Product, Powerlinks
Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.
FAQ
The latest LUMAscape categorizes marketing technologies into several critical areas.
For Sales & Marketing, it includes CRM (customer relationship management), marketing automation, customer relationship intelligence, email optimization, email service providers, customer data platforms (CDP), marketing modeling/attribution, visualization, sales/marketing dashboards, integrated marketing management (IMM), database marketing, marketing data, content marketing platforms, social marketing management, data management platforms (DMPs), and identity.
In the Website category, we have SEO platforms/tools, chat, AB/MVT (A/B testing & multivariate testing) & personalization, commerce marketing, recommendation engines, B2B personalization, landing pages, and website personalization & optimization.
The E-commerce Technology category includes e-commerce platform/storefront (SMB & enterprise), social referral, merchandising, payments, and m-commerce.
For Website Creation and Management, the key platforms are mobile web, website content management (WCM), translation, digital asset management (DAM), feedback/surveys, community, UGC (user-generated content) management & forums, social login/sharing, online video players, loyalty, site performance/optimization, and web analytics.
Database marketing is a strategy that uses customer data stored in marketing databases to create personalized marketing campaigns. By leveraging database marketing solutions and software, businesses can target specific customer segments, enhance customer relationships, and improve the effectiveness of their marketing efforts. Successful database marketing strategies involve collecting, analyzing, and using customer data to drive more relevant and targeted advertising, ultimately increasing customer engagement and sales.
To achieve this, companies aggregate both internal and external data sources—such as acquisition data, demographic data, website/app activity, purchase history, campaign response, loyalty program data, surveys, correspondence, location, social media activity, and third-party adtech data—into a single customer view database, which enables more precise targeting and personalized outreach.
The scope of MarTech, as showcased in the 2024 Marketing Technology Landscape by chiefmartec and MartechTribe, is expansive and continues to experience significant growth.
As of May 2024, there are 14,106 marketing technology products available, showing a 27.8% growth year-over-year from 2023’s total of 11,038 products. Over the past 13 years, the market has experienced a remarkable 9,304% growth, starting from just 150 products in 2011.
The compound annual growth rate (CAGR) is also substantial at 41.8%. This underscores the continuous expansion and innovation within the MarTech ecosystem, with a minimal 2.1% churn between 2023 and 2024, indicating product longevity and market stability
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August 16, 2024
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