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Services
MarTech Data Analytics Software Development Services

MarTech Data Analytics Software Development Services

Develop intelligent platforms and tools that enable brands and advertisers to identify effective marketing methods, introduce hyper-personalization, gather insights in real time and adjust campaigns to improve ROI, conversions and sales.

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How we can help you

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Build a fully-featured marketing data analytics platform

Xenoss develops data-centric MarTech solutions from scratch. We build software that helps measure various marketing performance metrics and provide actionable tactics for marketing professionals. Our solutions enable data-driven attribution modeling to optimize conversion rates and campaign performance.

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Integrate data from various sources

Connect marketing data from various sources and channels, such as DMPs, CDPs, Web Analytics Platforms, CRMs, Social Media, and in different formats. Smooth data integration by Xenoss will allow you to create a unified view of the customer journey and enable advanced cross-channel tracking, attribution, and data-driven analytics within your product.

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Visualize data and reports

Enhance your product with special modules geared to visually demonstrate data and customize ad-hoc reports with charts, dashboards, table-like reports, etc. Elicit and combine data to transform it into easy-to-digest valuable insights presented in compelling reports.

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Design data analytics infrastructure

Our seasoned architects and engineers will help you design a reliable and scalable data infrastructure tailored to the distinct needs of MarTech solutions. Whether you are building a data analytics platform from the ground up or want to optimize your current solution, we will help you determine the best course of action that meets your budget, technical requirements, and business goals.

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Employ behavior analysis and predictive modeling

Use predictive analytics to forecast trends, optimize campaigns, and identify patterns in customer data to create smart, highly adaptive campaigns. By leveraging AI and machine learning algorithms, our team can introduce advanced customer analytics, forecasting, and segmentation that's based on consumer behavior.

Why use Xenoss for Data Analytics Software Development

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Accumulated expertise from dozens of AdTech projects

Gain from our extensive experience building dozens of data-centric AdTech solutions. The Xenoss core team has been operating together for more than 15 years. We will help you navigate all the intricacies of building AdTech and MarTech solutions, so that you can focus on reaching ambitious business milestones.

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Tech consulting at every stage

Regardless of what stage of product development you are at, our team is ready to join in and provide any technical consulting. Whether it's product roadmap, MVP development, infrastructure deployment, or solution revamp, Team Xenoss is on call for you.

Build custom data analytics software for MarTech

Get in touch with us and we will help you get started on your project!

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What our clients say

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David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

Picture of Edward Lyon, HEAD OF PRODUCT, AD-LIB

Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

Oli Marlow Thomas

CEO & Founder, Ad-Lib

Picture of Ben Dzamba VP OF PRODUCT, POWERLINKS

Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

Expand the possibilities of marketing data with intelligent analytics tools.

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How to get started with us

Building data-centric solutions requires a great deal of preparation and planning, whether it's development from scratch or new additions to the existing product. Xenoss process carefully considers your needs, technical capabilities, and budget to deliver custom MarTech data analytics solutions to you.

  1. 1

    Free consulting

    If you require product development from zero, our team will help you come up with a clear development strategy. Alternatively, we can evaluate your existing data infrastructure, product roadmap, tech stack, etc., to discover any flaws or technical limitations.

  2. 2

    Project proposal (PP)

    You get a detailed project proposal that covers anything pertaining to the product development. That includes project scope, high-level architecture specifications, optimal tech stack, team composition, release schedule, and methodologies.

  3. 3

    Visual prototyping

    Discover key user scenarios, main features, and end user preferences. You collaborate with our business analyst and UX engineer to determine how the product will behave throughout the user journey and decide on the predominant style and aesthetics.

  4. 4

    Discovery phase

    We arrange a two to three week research sprint that will allow you to better forecast project budget and release date. The sprint will yield all the essential information such as technical details, release schedule, and long-term estimates for you to start strategically adjusting your business course.

  5. 5

    MVP Production

    Validate your product idea and learn as much as possible about your targeted market with the MVP. The Xenoss Framework of ready-to-use components allows us to quickly develop the MVP so you can confirm your market fit.

  6. 6

    Project launch

    You agree on project details with us such as infrastructure, architecture, product roadmap, tech stack, etc. Once confirmed, our team of seasoned MarTech engineers will jumpstart the development.

Let’s discuss your challenge

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