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Custom AdTech and Programmatic Software Development Services

AdTech and Programmatic Software Development

Automate your digital advertising campaigns and supercharge yield optimization, audience targeting and inventory management by leveraging the Xenoss AdTech software development expertise and proprietary Xenoss AdTech framework.

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Develop powerful custom AdTech and Programmatic solutions

Reap the benefits of our 15+ years of experience delivering solutions for all AdTech actors in the ecosystem.

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Custom AdTech solution development

Develop a custom software solution addressing all of your media buying needs to reduce commissions paid to other AdTech companies or intermediaries. Having developed dozens of AdTech solutions from scratch, the Xenoss team will utilize its accumulated knowledge to help you deliver a high-performance and cost-effective solution.

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Smooth integrations to expand your partner network

Benefit from Xenoss’ multi-year experience with custom, complex third-party integrations to expand your AdTech platform’s reach and onboard new partners more seamlessly. Spread the coverage of your AdTech solution to new regions and capture new markets.

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High-load optimization and consulting

From flexible Cloud-neutral, data-centric architectures to tech stack selection, to scalability strategy – engage our consultants to ideate, specify, and bring your vision to fruition fast and cost-effectively. We deliver complex, highload solutions able to handle up to 1M QPS and significant traffic spikes.

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Cross-channel ad tech and programmatic video solutions

Leverage our extensive AdTech software development expertise to reach target audiences through addressable TV while generating deep insights from programmatic video campaign performance. Boost existing revenue streams and discover new ones by capturing users on all screens across different channels and through the smart allocation of your digital ad space.

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AdTech-specialized engineers to augment your in-house dev team

Address your local tech talent shortage challenges by tapping into our in-house pool of seasoned AdTech software developers. Our average senior engineers have 10+ years of experience building cutting-edge AdTech solutions for all industry actors.

Tap into the Xenoss AI/ML capabilities to get your message to every single member of your target audience. Attract more customers and expand your outreach by leveraging our AI-powered personalization tools. Improve your crucial KPIs such as conversions, relevance, engagement, etc., across an entire digital advertising lifecycle.

Take advantage of our Big Data expertise to develop robust BI and measure the outcomes of your programmatic ad campaigns more efficiently. Visualize your first- and third-party data in customizable reports and interactive dashboards. Make smarter, data-based decisions thanks to predictive analytics, data consolidation, and other Big Data solutions we can build to take your programmatic advertising to the next level.

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Services for AdTech startups

Utilize our software engineering services tailored specifically to AdTech startup needs and challenges. This includes tech due diligence preparation, deep tech consulting, MVP development, full-fledged product development and scaling, and more. Avoid common tech pitfalls while launching your AdTech startup by using Xenoss’ vast domain knowledge and AdTech-specialized talent.

Build any product in the ecosystem with Xenoss AdTech software developers

  • For Publishers / AdTech dev providers / Media agencies

    Private marketplaces

    Open source solutions for header bidding

    Real-time bidding (RTB) tech

    Supply-side platforms (SSPs)

    Mobile SSP

    Auction engine for SSPs

    Video ad servers

    Yield management apps

    Ad monetization SDKs

    Ad mediation software

    Ad servers, exchanges and networks

    Connected TV (CTV) & Over-the-top (OTT) solutions

    Cross-platform video solutions

    Data management systems

    Cyber security solutions

    Real-time performance monitoring

    Data visualization tools

    Agency Trading Desk (ATD) software

    Customer Data Platforms (CDPs)

    Inventory and ad quality scanning tools, etc.

  • For Advertisers (Brands)

    White-label and self-serve demand-side platforms (DSPs)

    Mobile DSP

    Data management platforms (DMPs)

    RTB bidder for DSP systems

    Audience segmentation components for DMP

    Smart targeting solutions

    Conversion predictor for RTB

    Real-time anti-fraud for programmatic buying

    Real-time campaign tracking and reporting tools

    High-performance logging for DSP

    Digital out of home (DOOH)

    Programmatic Video and Audio solutions

    Computer vision and AI-powered solutions for image recognition and creative production facilitation

    AdOps automation, etc

Create cross-channel advertising software with Xenoss

Build a high-quality AdTech solution for all major programmatic advertising formats and standards.

  • Display

    • Text and image ads
    • Rich media
    • Dynamic remarketing ads
    • Lightbox ads
    • TrueView ads
    • Native ads
  • Native and Social

    • Sponsored/branded content
    • Content recommendation blocks
    • In-feed/promoted list commerce
    • Native search solutions
    • In-feed social ads
  • Digital out of home (DOOH)

    • Mobile-first ads
    • Dynamic ads
    • Data feed ads
    • Dynamic signage
  • Video

    • Instream ads (pre-roll, mid-roll, post-roll)
    • Outstream ads (in-page, in-banner, in-app, in-text, interstitial)
    • Video Ad Serving Template (VAST)
  • Voice

    • Digital Audio Ad Serving Template (DAAST)
    • Recorded audio ads
    • Companion display ads
    • Native audio ads
    • Audio ad pods
    • Rewarded audio
    • Voice-activated ads
    • In-stream video ads
    • Interactive pre-rolls
    • Home screen placement ads

Why trust Xenoss with AdTech and Programmatic software development


99.4% is our average software uptime

Our seasoned AdTech developers know how to optimize a high-performance advertising technology platform while minimizing downtime and reducing cost spending.


AdTech consulting from ideation to release and scale-up

Xenoss supports our partners throughout their programmatic advertising and programmatic video advertising development projects. We never leave them alone or adrift in their journey


Xenoss solutions can handle up to 1M QPS

Boost and scale your AdTech solution to make handling huge volumes of simultaneous requests and high traffic spikes a breeze.

What our clients say

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David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

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Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.

Oli Marlow Thomas

CEO & Founder, Ad-Lib


Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

Let’s discuss your challenge

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