Leveraging the Xenoss data engineering and machine learning expertise can supercharge your advertising and marketing campaigns and streamline yield optimization, audience targeting, and inventory management.
Advertisers are overwhelmed with data but lack actionable insights. They struggle to fully harness their data’s potential to create meaningful connections and optimize ad spend.
Cross-channel optimization
Managing campaigns across diverse platforms and media channels
Multi-touch attribution
Poor attribution of complex customer journeys
Ad spend optimization
Overpaying or undervaluing placements due to inaccurate price estimates
Real-time performance
Limited scalability and speed of data infrastructure
Data integration
Disparate data coming from the tools in the AdTech stack
Data privacy & compliance
Difficulty navigating GDPR, CCPA, and other regulations without losses in data value
Complex ETL
Need for efficient ETL workflows to manage data across formats
Storage costs and capacity
Pressure to balance the cost and capacity of data storage systems while
Collaborate with us to create powerful, high-performance AdTech solutions.
At Xenoss, we specialize in crafting scalable system architectures, enhancing IT infrastructure, and managing intricate system integrations.
Examples of high-performance advertising technology solutions we develop and support include:
Private marketplaces
Open source solutions for header bidding
Real-time bidding (RTB) tech
Supply-side platforms (SSPs)
Mobile SSP
Auction engine for SSPs
Video ad servers
Yield management apps
Ad monetization SDKs
Ad mediation software
Ad servers, exchanges and networks
Connected TV (CTV) & Over-the-top (OTT) solutions
Cross-platform video solutions
Data management systems
Cyber security solutions
Real-time performance monitoring
Data visualization tools
Agency Trading Desk (ATD) software
Customer Data Platforms (CDPs)
Inventory and ad quality scanning tools, etc.
White-label and self-serve demand-side platforms (DSPs)
Mobile DSP
Data management platforms (DMPs)
RTB bidder for DSP systems
Audience segmentation components for DMP
Smart targeting solutions
Conversion predictor for RTB
Real-time anti-fraud for programmatic buying
Real-time campaign tracking and reporting tools
High-performance logging for DSP
Digital out of home (DOOH)
Programmatic Video and Audio solutions
Computer vision and AI-powered solutions for image recognition and creative production facilitation
AdOps automation, etc
Solutions & Capabilities
Maximize ROI and reduce wasted budget by leveraging data-driven insights and AI tools
Consolidate data from diverse sources into a scalable repository
Enable dynamic ad targeting and immediate personalization
Automate data cleansing, validation, and monitoring
Ensure compliance with GDPR, CCPA, and other privacy laws
Simplify the creation and maintenance of data pipelines
Measure ROI accurately with multi-touch attribution modeling
Predict user behavior and forecast trends to optimize performance
Automate the creation and optimize performance of ad creatives in real time
Analyze past and real-time data to forecast trends, user behavior, and campaign performance
Use Apache Airflow, Fivetran, Talend, or Informatica to build ETL pipelines
Integrate data sources with APIs, webhooks, and data pipelines
Integrate high-velocity data streams like user interactions or bid requests in real time
Calculate the bidding value for each impression opportunity
Build accurate multi-touch attribution models
Segment audiences based on common behaviors or characteristics
Analyze textual data (user reviews or ad content) for precise targeting
Streamline creation and monitor the performance of ad creatives
Build a high-quality AdTech solution for all major programmatic advertising formats and standards.
Leverage Xenoss expertise in building high-performance systems tailored for AdTech, capable of processing petabytes of real-time user interactions, ad impressions, and clickstream data.
Ensure your AdTech platforms deliver seamless performance during peak traffic, such as during major campaigns or real-time bidding (RTB) auctions.
Architect scalable and resilient multi-cloud AdTech systems with Xenoss expertise. Optimize cloud costs while ensuring low latency for global ad delivery, efficient workload distribution, and uninterrupted operation during demand spikes.
Collaborate with seasoned engineers with over a decade of experience in developing AdTech solutions, from DSPs to SSPs, ensuring robust infrastructure and high availability.
Launch faster with Xenoss pre-built development accelerators, explicitly designed for AdTech needs. Rapidly deploy solutions like ad fraud detection systems, audience segmentation engines, and data pipelines to stay ahead.
Choose the most suitable tech stack for your AdTech ecosystem. Xenoss engineers adapt to your unique needs in choosing tools for the tech stack.
Scalable AI models for AdTech
Xenoss engineers excel in scaling AI and machine learning models specifically for AdTech, enabling real-time performance for use cases like programmatic advertising, audience segmentation, and real-time bidding (RTB).
Secure AI solutions for AdTech
Protect sensitive ad campaign and user data with our secure AI solutions. We utilize privacy-preserving computation techniques, such as federated learning and differential privacy, to train and deploy AI models.
Granular AI skillset
Xenoss brings together specialized engineers with deep expertise in predictive modeling for audience behavior, conversational AI for chatbot-driven ad engagement, computer vision for ad creative optimization, and other AI disciplines tailored to AdTech innovation.
Have a glimpse at how we’ve helped these companies overcome their technology challenges and limitations while improving user loyalty and video ads campaigns performance.
Solution development | High load
Solution development | AI & ML
David Philippson
CEO & Co-Founder, Dataseat
We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.
Edward Lyon
Head of Product, Ad-Lib
Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.
Matt Cannon
COO, Venatus
We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.
Oli Marlow Thomas
CEO & Founder, Ad-Lib
At some point in our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber, and keep up our growth pace. I’m glad we’ve been working with such a highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.
Ben Dzamba
VP of Product, Powerlinks
Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.
by Dmitry Sverdlik
May 29, 2023
by Editorial Team
February 7, 2024
March 28, 2024
