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Ad Fraud Detection and Prevention Software Development Services

Ad Fraud Detection and Prevention Software Development Services

Address ad fraud proactively. Partner with Xenoss to build highly efficient custom ad fraud detection and prevention software that leverages advanced data science and machine learning.

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How Xenoss Helps Protect Against Web and Mobile Ad Fraud

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End-to-end anti-fraud software development

Take advantage of our full-cycle custom software development to build a quality ad fraud protection system to address your critical ad campaign issues from short- and long-term perspectives.

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Ad Fraud Consulting

Leverage our multiyear experience of building cutting-edge AdTech solutions to create an achievable roadmap as well as address your current and potential ad fraud issues.

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Scalable architecture and complex integrations

Build a flexible architecture capable of handling large volumes of traffic and simultaneous requests. Implement custom third-party IP blacklists, raw data aggregation, integration of external services (e.g., Google AI), real-time and historical fraud detection algorithms and more.

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Software Team Augmentation

Reduce your time to market, save recruitment expenses, and eliminate a steep learning curve by accessing untapped pools of seasoned tech talent. Build a full-fledged MarTech-savvy team remotely in just 1 month with no admin hassle.

Fight digital ad fraud with AI-powered solutions

Build a unique self-learning engine to help your web and mobile developers stay ahead of the ad fraud without the need to constantly update the heuristic rules. Considering your individual metrics, we build the right features to reduce errors and improve your advertising campaigns' security.

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Ad Fraud Detection Software Development Solutions

Go beyond fixed rule-based criteria to get the muscle provided by robust AI-powered solutions that can learn new fraud patterns quickly and refine the rules without human intervention. Our custom ad fraud detection system development services cover mobile, web, in-app, desktop, display, and video ad fraud types. Use them to build a robust defense against domain/SDK spoofing, cookie/pixel stuffing, ad stacking, click/ad injection, geomasking, bot-farming, and other types of fraud.

Diminish the current and future risks of fraud with custom-built solutions that drive:

  • Correct exposure

    Make sure your ad impressions data is received from legitimate devices and your ads are exposed to real and correct target users.

  • Verified conversion

    Eliminate fake or mis-attributed events and make sure to sift legitimate conversions correctly, may it be downloads, installs or form submissions.

  • Legitimate traffic

    Detect fraudulent events and make sure only the clicks generated from real user devices can reach your attribution tools.

  • Real user engagement

    Confirm that your engagement data is received from real users by enabling continuous monitoring of event conversions.

Ad Fraud Prevention Software Development Solutions

Advertising fraud management systems development requires deep technical expertise, extensive experience with highload solutions, and ample resources. Partner with Xenoss to enable self-learning anti-fraud protection by combining sophisticated machine learning algorithms with customizable thresholding and account-level blocklisting.

Prevent potential fraudulent intrusions by building sophisticated defense solutions using the following mechanisms:

  • Digital Footprint/Signature-based

    Shut out fraudulent activity before it settles in by building a custom solution that detects suspicious actions, impressions, clicks, or traffic, compares patterns with the monitored activity and determines whether it is worthy of further investigation.

  • Honeypot-based

    Build a custom “bluffing” tool that embeds special scripts into your advertising forms to help trigger the rejection mechanism and prevent fraudulent bot activity.

  • Credential-based

    Build custom solutions based on this method as possible leeway for ad fraud. Credential-based software uses reverse crawling, checks ad content and its tagging, and compares requirements for impressions and the ad value with trustworthy rankings like Alexa to prevent ad fraud.

  • Anomaly-based

    Avoid bot and click-farming by building software that uses historical data and statistical analysis to check ad spaces, websites, or publishers and detect anomalies such as suspicious traffic spikes, weird ad placement, and other outliers.

Get a quote on your ad fraud detection and prevention project

Capitalize on our 15+ years of experience building high-performance AdTech applications to add more visibility and transparency to your programmatic advertising.

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Build your ad fraud detection and prevention software with Xenoss

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Xenoss average solution uptime is 99.4%

Let Xenoss build and deliver high-availability software for you to improve customer loyalty, system performance and other KPIs.

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Deep AdTech Consulting

Let Xenoss support you throughout an entire product dev journey, from ideation to the final release, and beyond. Our comprehensive consulting covers AI/ML, Big Data, Cloud, architecture and tech stack, IT infrastructure, DevOps, and other software engineering areas.

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Xenoss solutions can handle up to 1M queries per second

Build complex yet flexible highload architecture solutions capable of processing massive traffic and hundreds of thousands qps without disrupting your business operations.

What our clients say

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David Philippson

CEO & Co-Founder, Dataseat

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

David Philippson

CEO & Co-Founder, Dataseat

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Ben Dzamba

VP of Product, Powerlinks

Before turning to Xenoss, we had a demand-side platform that was costly and not scalable. Having access to a wealth of experience on the Xenoss team related to our domain of real-time bidding, we’ve cut costs and now have a much more efficient, reliable DSP for our customers. I’d gladly recommend Xenoss as a technology partner. I’ve found the team to be very professional and diligent, ensuring that our needs and expectations are met through every step of the development process.

Ben Dzamba

VP of Product, Powerlinks

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Edward Lyon

Head of Product, Ad-Lib

Our business has grown since we started working with Xenoss by an enormous amount and much of that has to do with the software that they’re developing. The most impressive aspect of our collaboration is that the Xenoss team keeps on solving challenges we put in front of them and these are challenges that anecdotally, other businesses have tried solving but are not successful.

Edward Lyon

Head of Product, Ad-Lib

Matt Cannon about Xenoss

Matt Cannon

COO, Venatus

We've been a client of Xenoss for a year now and find them an excellent technology partner. Highly skilled and knowledgeable with the ability to rapidly adapt to our needs. We intend to double the size of our current team with them in 2021.

Matt Cannon

COO, Venatus

Picture of Oli Marlow Thomas, CEO & FOUNDER, AD-LIB

Oli Marlow Thomas

CEO & Founder, Ad-Lib

We were looking for an experienced vendor to develop a performance-based media buying solution from scratch. One of the main reasons why we chose Xenoss was their extensive domain knowledge. It allowed us to save time and effort at the initial stages and dive right in product development. The team’s been very professional and responsive to our needs and was able to deliver the MVP under just several months. Later on, they’ve transformed it into a fully featured platform for in-game advertising, which already proved highly scalable and able to manage high load. I’ve been truly happy with their work, high quality standards, and communication.

Oli Marlow Thomas

CEO & Founder, Ad-Lib

Let’s discuss your challenge

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