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2023 in review for Xenoss

Posted on December 28, 2023
Xenoss year in review 2023

It’s almost a wrap on 2023 and it has been an exciting year for Xenoss. Looking back, we are proud of our long-lasting relationships with our partners and looking forward to the new projects our engineering teams take on.

For the entire industry, 2023 has been a wild ride: It started on a wave of pessimism and recession fears but ended positively, thanks to AI driving revenue and innovation.

As a result, we had much to discuss and process, leading to a year full of events, in-depth articles, and meaningful relationships.

Let’s look back at what we’ve done so far in a year-in-review recap.

Got recognized by Inc. among the top 100 software companies on the Inc.5000 list

Industry leaders recognized our commitment to innovation and progress. This year, Xenoss was selected for Inc. 5000 – the ranking of five thousand fastest-growing companies in the US. The company ranked among the top 100 (#92) software development companies.

Xenoss rankings on the Inc. 5000 list | Xenoss News
In 2023, Xenoss entered Inc.5000: the ranking of fastest-growing American companies

Started collaboration with innovative AdTech vendors

In 2023, Xenoss continued its course on helping AdTech vendors deliver innovative and cost-efficient solutions for advertisers and publishers.

One of our clients partnered with Xenoss developers to build a custom DOOH solution. In a different project, we are leveraging predictive algorithms to help publishers increase the engagement of their readership with on-page ads. We are excited to watch these and other solutions Xenoss developers are part of grow and bring value to the AdTech industry.

Expanded the team with new hires

In 2023, as the world was going through a recession, Xenoss continued its steady growth and headcount expansion. Over the year, we hired many professionals: software developers, data scientists, product managers, and marketing experts.

We are grateful to the professionals who have joined the company and are excited to continue our journey as AdTech trailblazers, building a fulfilled and committed team.

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    Strengthened ties with the MarTech/AdTech community through meaningful partnerships

    In 2023, Xenoss doubled down on building industry connections and joining forces with inspiring technologists, insightful consultants, and opinion leaders to make tech knowledge and expertise more accessible.

    By working side-by-side with Aerospike, we have again seen how inspiring and fruitful teamwork can be. We established multiple partnership agreements to continue leveraging the industry’s collective wisdom and look forward to exploring this track in 2024.

    Furthermore, we are proud to announce that Xenoss has secured a first-level partnership with Amazon Web Services. This accomplishment establishes the company as a reliable liaison between AWS technology and AdTech projects that could benefit from these tools.

    Furthermore, in 2023, Xenoss joined the Software Development Association in Poland, a robust community of engineers and product designers.

    As part of this community, we will continue to share high-load system development know-how and stay ahead of the curve in IT trends by staying in touch with our colleagues across multiple industries.

    Attended 10+ industry events

    Last year, we attended over 10 advertising, technology, and marketing events. We discussed what to expect from the year ahead in January on AdExchanger’s Industry Preview 2023, explored the new frontiers of retail technology on the Retail Technology Show, and connected with fellow innovators at DMEXCO.

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    Our team was proud to partner with Aerospike for a series of events on scaling AdTech platforms and addressing app modernization challenges. Finally, we were excited to attend the Cannes Festival and be part of the industry’s most meaningful event of the year.

    We’ve had an extraordinarily busy event cycle at Xenoss. Through discussions with fellow innovators and thought leaders, we once again saw how focused collaborative effort can help drive progress in AdTech and solve the industry’s pressing challenges. Our 2024 resolution is to continue actively contributing to AdTech events and conferences.

    Maria Novikova, CMO at Xenoss

    Selected events Xenoss attended in 2023
    Events Xenoss team attended in 2023


    Gave our ideas a new voice by publishing on industry media

    In 2023, our C-suite had many opportunities to share our know-how and opinions on MarTech/AdTech trends and the impact of tech innovation with industry media. Writing for VideoWeek, New Digital Age, Built In, SalesTech Series, AiThority, and other well-known outlets has been an honor.

    Wrote deep dives into AdTech for Xenoss Blog

    Xenoss blog has long been a reliable outlet through which engineers and product managers could share best practices and dispel industry myths. This year, our tech experts and editorial writers delivered many impactful pieces on widely discussed MarTech/AdTech topics:

    Continued sharing AdTech knowledge on MadTech digest and the email newsletter

    This year, we continued exploring new ways to connect with MarTech/AdTech industry leaders.

    Maria Novikova, CMO at Xenoss, drew upon her experience and industry knowledge in biweekly MadTech Digest write-ups. Our email newsletter for AdTech professionals also gave Xenoss a new platform to share our perspective on regulatory policies, emerging technologies, and product development tips.

    That’s a wrap on 2023 year in review

    2023 has been a year of expanding our view and reach within the industry. We are grateful to our partners for their continued trust in Xenoss and our team for their high-quality tech expertise and commitment.

    We are looking forward to what 2024 has in store for Xenoss.

    About Xenoss

    Xenoss is an NYC-based MarTech/AdTech software development company. We build custom AI-driven software for technology vendors, media, agencies, brands, and publishers, including Activision Blizzard, Verve Group, Smartly, Voodoo, Venatus, and others. The software delivered by the team is the tech basis of multi-billion dollar businesses and is used by well-established enterprises, including Nestlé, Adidas, Virgin, Uber, and HSBC.

    We develop complex solutions from scratch for our clients, build development сenters, or assist their tech teams with improving existing solutions, solving AI/big data/high load problems, building particular modules, and performing system optimization. Using Xenoss’ proprietary MarTech/AdTech low-code platform, we ensure the fastest time-to-market in the industry.