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Xenoss attended the AWS Summit in Berlin

Posted on May 8, 2023
Xenoss at AWS Summit - Xenoss blog

On May 4th, 2023, Xenoss joined thousands of tech professionals and cloud computing industry leaders at the AWS Summit in Berlin. Xenoss leverages a wide array of AWS tools and services to drive innovation in the AdTech and MarTech, and the AWS Summit in Berlin served as an invaluable platform to foster collaboration with industry leaders.

The event centered around the impact of machine learning and serverless on cloud computing and gave a 360-degree overview of ways companies across multiple industries leverage the power of the Amazon ecosystem.

AWS Summit brought together tech leaders from startups and enterprise organizations. Our team had a chance to learn about the challenges they faced in maintaining on-premises infrastructures and ways in which Amazon Web Services laid the foundation of growth and scale.

The event explored hot-button issues in infrastructure design and optimization, offering tech leaders actionable tips for choosing optimal technologies for their goals.

Maria Protsyuk, Alliance & Partnerships Lead at Xenoss and our team’s representative at the Summit shared her thoughts on the event:

AWS Summit is an exceptional event that offers the chance to connect with the AWS community and exchange valuable insights. As AdTech specialists with a profound understanding of AWS tools, including Amazon SageMaker and Amazon Recognition, we eagerly embraced the chance to engage with industry leaders and explore the convergence of expertise at the AWS Summit.

Making a case for serverless computing

A keynote presentation by Kevin Miller, VP & General Manager at Amazon S3, explored the benefits and use cases of serverless infrastructure. The panel presented a robust lineup of success stories – spanning from startups to enterprise organizations – that brought out the benefits of serverless as an infrastructure trend.

Leveraging the power of data science and machine learning with AWS

AWS Summit had an impressive lineup of presentations that delved deep into the ways to maximize the impact and value of data through DS and ML algorithms. Amazon SageMaker is at the core of multiple projects Xenoss engineers work on as tech partners – our team appreciated the opportunity to reflect on new ways to maximize the impact of the tool.

Building an action plan for data mesh

A panel by Matthias Patzak, Enterprise Strategist at AWS & Larissa Becka, Senior Specialist Business Development Manager at AWS, gave a rundown of the key principles and opportunities of data mesh infrastructure. Speakers explored how the new approach to data can eliminate the bottlenecks created by over-reliance on centralized data teams and overcome the limitations of data lake infrastructure.

The event created a unique opportunity to connect with industry leaders, exchange knowledge with other tech teams and expand our network of tech partners.

Xenoss engineers are dedicated to maximizing the potential of AWS tools and applications, ensuring that our partners in the AdTech and MarTech industries benefit from the most cutting-edge technologies available in the market.

If you are a vendor interested in maximizing the value of Amazon Web Services, book a call with our architects and consultants, who can help tap into the ecosystem and enrich your AdTech/MarTech project with innovative solutions.

About Xenoss

Xenoss is an NYC-based MarTech/AdTech software development company. We build custom AI-driven software for technology vendors, media, agencies, brands, and publishers, including Activision Blizzard, Verve Group, Smartly, Voodoo, Venatus, and others. The software delivered by the team is the tech basis of multi-billion dollar businesses and is used by well-established enterprises, including Nestlé, Adidas, Virgin, Uber, and HSBC.

We develop complex solutions from scratch for our clients, build development сenters, or assist their tech teams with improving existing solutions, solving AI/big data/high load problems, building particular modules, and performing system optimization. Using Xenoss’ proprietary MarTech/AdTech low-code platform, we ensure the fastest time-to-market in the industry.

About AWS Summit

AWS Summits are a series of global events hosted by Amazon Web Services and aim to bring the cloud computing community together for knowledge sharing, networking, and collaboration. The event held in Berlin covered a wide range of highly discussed topics, from data privacy challenges to the opportunities of machine learning and generative AI in optimizing infrastructures.