Fast rollout of AI-powered creative management platform used by Nestlé, Adidas & Uber

Client background

Ad-Lib Digital is a company that offers a creative management platform. It leverages AI technologies to automate creative ad production workflows and optimize performance across multiple channels.

Ad-Lib clients are the world’s biggest brands such as Nestlé, Johnson & Johnson, Virgin Group, Warner Bros., and others.

In November of 2019, Ad-Lib successfully scored $6M in Series A funding from Fog City Capital. The company saw a business growth of more than 300% year-on-year.

https://ad-lib.io

Business Challenge

Ad-Lib was looking to develop a creative management platform for digital advertising, which would automate, improve, and lower the cost of ad creative production.

The idea was to automate all aspects of visual assets production, including cross-channel, cross-format, and cross-location production.
Ad-Lib previously collaborated with a vendor but was unhappy with the solution development.
The MVP that Ad-Lib had was in a very fragile state: Any changes to the code caused the support side to break.

Xenoss Solution

Smooth takeover, proper MVP rebuild, fast transformation
to a fully-featured product

Speedy construction of AdTech-specialized dev team

Ad-Lib’s competition was getting tougher and pressed the timeline. Thus, Xenoss significantly accelerated team hire and composition processes. Within just a quarter, we gathered a full team of 20 highly qualified engineering and product specialists for the project.

Painless project takeover and tech support

Xenoss enabled a smooth transition from the previous vendor without business interruption, which allowed Ad-Lib to focus on managing business problems. We provided the necessary tech assistance to help the client solve typical startup challenges, such as finalizing the product roadmap, passing due diligence, attracting investors.

Complete overhaul of the unstable legacy MVP

In a very limited timeframe and with minimal business losses to our client, Xenoss transformed a fragile MVP into an operable solution. It helped Ad-Lib onboard the first clients and triggered the revenue stream growth.

Cost-efficient scalable infrastructure

From the very beginning of development, the Xenoss team ensured solution readiness for expected business growth, which eventually helped the product manage high load and prevent a spike in infrastructure costs.

Advancing the technology with AI

Leveraging ML to boost ad creative workflows

Xenoss employed AI models that automatically identify attention catchers in images and crop it for cross-channel distribution. We’ve also added prediction algorithms that can determine which digital asset will be more effective and show better performance results.

Applying computer vision for video analysis

To include video support for ad creatives, we built in a custom video analysis module that can analyze every single frame of the video and automatically identify objects, people, text, and scenes. It adapts any video for multi-channel advertising campaigns.

Results

MVP AS BASIS FOR

Further Growth

The well-balanced MVP we built let the client onboard big-name brands such as Tesco, Adidas, Nestlé, Johnson & Johnson, and served as solid basis for further product growth.

PRODUCTION SPEED INCREASE

By 75%

The employment of AI models for automatic cropping and resizing increased the creative production speed by 75%.

PRODUCTION COST REDUCTION BY

2.5 times

On average, the platform decreases the production cost of global ad campaigns for brands by 2.5 times.

MVP TIME-TO-MARKET

4 months

Xenoss transformed a low-quality MVP from the previous vendor into a working market-ready MVP in the record time of just 4 months.

TEAM CAPACITY

20 devs

The Xenoss team composed a team of highly skilled product and tech specialists with vast ad tech experience.

MAJOR INTEGRATIONS WITH

Top Media

We integrated the solution with the most popular rich-media platforms – Google, Facebook and YouTube – to ensure omni-channel creatives distribution.

Client’s feedback

At some point of our business journey, we had a frustrating experience with our product, from barely managing its instability to fixing errors on the fly. Xenoss team helped us build a well-balanced tech organization and deliver the MVP within a very short timeline. It let us timely onboard huge clients such as Adidas, Tesco, Uber and keep up our growing pace. I’m glad we’ve been working with such highly-productive team. I particularly appreciate their ability to hire extremely fast and to generate great product ideas and improvements.

Oli Marlow Thomas

CEO & Founder, Ad-Lib

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