Reducing infrastructure costs by 20 times for a programmatic ad marketplace with 1B audience reach

The Xenoss team analyzed the solution to identify the problematic areas. Our audit revealed that the infrastructure wasn’t suited to the technical requirements of the solution. This meant the architecture was poorly optimized and an inadequate tech stack had been chosen.

After pinpointing the technical weaknesses and limitations, we a chose new, suitable tech stack and completely redeveloped the solution while preserving all the initial functionality. With the improved solution quality, we were able to decrease the server instances and make the architecture high-load tolerant. This resulted in much lower infrastructure costs.

One of the major issues for PowerLinks was the overuse of expensive Amazon Cloud Services. To remove this dependency, we built a cloud-neutral architecture, which is more efficient and flexible. Now, the solution has the choice of being deployed on Amazon, Azure, and VPS-based cloud servers.

We put together a small team of very senior developers and engineers that worked efficiently and independently, allowing the client to lessen their day-to-day involvement in development. As the Xenoss team worked on addressing technical issues, our client could focus on elevating sales and growing their business.