As a Front-End Developer on the project, you’ll play a pivotal role in crafting the user experience for this innovative media advertising platform. You’ll work closely with back-end developers and other team members to bring the solution to life. Here’s a glimpse into what your day-to-day might look like:
LightAd is looking to develop a proprietary performance-oriented DSP with an embedded optimization module supporting various billing models, including CPM, CPC, and CPA. The main goal is to bring the technology in-house and receive all the benefits of owning the IP, such as: Customization: LightAd should have full control over the functionality of the solution. The solution’s ability to meet various business needs and requirements will set LightAd apart from the competition. Scalability: LightAd DSP should be designed to scale as the business grows and have the flexibility of adding new features and capabilities. The constraints of white-label solutions will no longer be an obstacle for the business. Security and compliance: Owning the IP allows the implementation of robust security measures, better control over data privacy, protection against security threats, etc. Long-term cost savings: Owning the IP leads to long-term cost savings. LightAd wants to avoid ongoing licensing fees and dependencies on third-party providers, which can become significant expenses over time. Potential acquisition: The technology should be the valuation multiplier if LightAd considers going to the business scenario.
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