Xenoss attends “The Future of Brands & Audio and Entertainment” on April 17-18th in London

Xenoss is excited to announce that we’ll attend “The Future of Brands and The Future of Audio and Entertainment events by Adwanted Group in London on April 17-18th, 2024. Anastasiia Bushuieva, an Engineering Consultant at Xenoss, will represent our team.

If you want to meet Anastasiia and learn more about our work in AdTech and MarTech software development, book an appointment via Calendly or connect with Anastasia on LinkedIn.

Over 400 attendees who work in marketing agencies or own media companies will attend both advertising events to explore what makes marketing and advertising of the world’s top brands so successful.

The Future of Audio & Entertainment is a pioneering AdTech conference merging the realms of audio, gaming, sports, TV & film, social media, and AI. It combines the insights of “The Future of Audio Europe” and Adwanted Group’s gaming conference to explore advertising opportunities across all entertainment sectors. Event speakers will highlight innovative media experiences, brand-audience connections, and strategies for leveraging market opportunities.

Both AdTech conferences offer an excellent opportunity to hear from some of the best minds in the business and gain new insights and ideas.

Xenoss team is looking forward to participating in speaker panels on media planning, campaign management, the importance of creativity in ads, and the latest tech and media innovation. We think this will be an optimal platform to share our experiences using innovative technologies to transform AdTech and MarTech and learn from others. 

I’m excited about connecting with AdTech industry professionals at The Future of Brands and Audio & Entertainment. Both media events offer a unique perspective on brand marketing and innovation in audio advertising and podcasting. It will be a pleasure to connect with industry leaders and catch up with our partners. 

Anastasia Bushuieva, AdTech engineering consultant at Xenoss

Key Future of Brands agenda points:

• Media planning and trading: what’s new in media planning and trading and how to succeed in 2024.
• Creativity and ads: how to keep ads creative and impactful, including lessons from other industries.
• Tech and media innovation: the latest tech affecting brands and advertising, including AI and digital trends.
• People and business: discussions on behind-the-scenes of advertising, stories of successful leaders, and the future of our industry.
• Data, insight, and effectiveness: tips on using data without losing creative edge, and how insights can lead to better decisions.

Xenoss will be focusing on these key topics at The Future of Audio & Entertainment AdTech conference

• The debate exploring audio measurement standardization
• Insights into Gen Z’s media consumption with a focus on gaming, social, and streaming
• Exploration of recent trends and innovations in sales within audio and entertainment
• Examining the role of audio in omnichannel media strategies.
• The exploration of AI and technology’s impact on audio advertising’s evolution
• The Analysis of brand integration in gaming and its emerging advertising potential
• Investigating the fragmented nature of sports media
• Discussing the implications of an ad-funded BBC
• Addressing the challenges in the digital audio advertising landscape
• The session on Spotify and Channel 4‘s collaboration, exploring strategies in storytelling and the synergies of streaming services
• Kia‘s innovative marketing strategies combine collaboration and creativity to lead in the electric car space.
• Exploring Tesco Mobile‘s adoption of voice engagement in audio and its growing presence in UK homes.
• Radiocentre‘s study on the effectiveness of radio advertising beyond short-term metrics.
• The conversation focuses on the vision for Bauer Media Audio UK and the significance of innovation for radio’s success
• The overview of the current radio and audio trends in the UK, analyzing listener behaviors and industry data.

We are looking forward to catching up with our clients and partners: Rob Gay, CEO at Venatus, Martyn Bentley, Commercial Director, UK at AudienceProject, David Fieldhouse, UK Head of Commerce, at GroupM, Sean Betts, Chief Product & Technology Officer, Omnicom Media Group UK, Lee Mabey, Managing Partner, dentsu X, Laura Chaibi, Director of International Ad Marketing and Insights, Roku, Josh Krichefski, CEO / President, GroupM EMEA & UK / IPA.

About Xenoss

Xenoss is an NYC-based MarTech/AdTech software development company. We build custom AI-driven software for technology vendors, media, agencies, brands, and publishers, including Activision Blizzard, Verve Group, Smartly, Voodoo, Venatus, and others.

The software delivered by the team is the tech basis of multi-billion dollar businesses and is used by well-established enterprises, including Nestlé, Adidas, Virgin, Uber, and HSBC.

About “The future of brands”

The Future of Brands, scheduled to take place on April 17-18th, 2024, in London, is a highly awaited event for advertising, marketing, and media professionals. It will bring together around 400 publishers, advertisers, creatives, and tech innovators.

About “The future of Audio & Entertainment”

The Future of Audio & Entertainment is a flagship event combining insights into audio and entertainment advertising operations.

The event gives advertisers, brands, and entertainers a way to share practices, explore trends, and discuss ways of fueling consistent growth of radio, podcasting, and other types of audio formats.