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Xenoss is attending As the cookie crumbles hosted by IAB Tech Lab

Posted on March 15, 2024
Xenoss will attend As the cookie crumbles by IAB Tech Lab | Xenoss News

Xenoss is excited to announce that our CRO Maria Novikova will attend “Privacy and Addressability as the cookie crumbles,” a leading privacy event hosted by the IAB Tech Lab on March 28, 2024, in New York. To connect with Maria, book a chat or drop a line directly to Maria via LinkedIn to catch up.

As a long-term member of IAB Tech Lab, Xenoss is proud to see the organization take the lead on sharing addressability best practices in the post-cookie era.

The event offers advertisers, publishers, regulators, and technology providers a common platform for discussing challenges and examining the industry’s state as it prepares for the cookieless transition. The conference will examine adressability and privacy solutions. Attendees will also be able to dive deeper into IAB Tech Lab’s compliance frameworks and best practices.

The Xenoss team is excited to participate in the event to gain a clear understanding of the identity solutions market and explore firsthand the challenges publishers and advertisers face in the new realities of AdTech. We look forward to seeing how AdTech vendors leverage innovations to keep the programmatic ecosystem functioning in the post-cookie era and sharing our experience and knowledge on innovation in data tools.

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“2024 is the year of cookie deprecation, so it’s no surprise that the interest in identity and addressability solutions is peaking. It is impressive to see the leadership and collaborative spirit, with which IAB Tech Lab helps industry professionals get used to the new normal. I look forward to connecting with fellow AdTech colleagues at the event and firsthand understanding their thoughts, hopes, and concerns on cookieless solutions”.

Maria Novikova, CRO at Xenoss

Key topics on the agenda for As the cookie crumbles by IAB Tech Lab:

  • Tips on building and managing a privacy compliance stack
  • Managing data deletion in AdTech
  • Improving audience engagement in a privacy-first world
  • Understanding Google Privacy Sandbox commitments

The speaker lineup features leaders from cutting-edge AdTech and MarTech companies: Jaime Nash, Director of product Marketing, and Kanishk Prasad, Lead Product Management Director at The Trade Desk; Drew Stein, Founder and Chief Executive Officer at Audigent; Harshad Mane, Principal Architect at PubMatic; and Travis Clinger, Chief Connectivity and ecosystem Officer at LiveRamp, and others.

We are equally excited to catch up with the IAB Tech Lab team: Anthony Katsur, CEO, Rowena Lam, Senior Director, Privacy Technology Programs, Jared Moscow, Director, Product – Privacy and Addressability Programs.

If you are in New York City on March 28th and would like to connect with Xenoss at the event, book an appointment via Calendly or LinkedIn.

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About As the cookie crumbles

The Privacy & Addressability event, hosted to address the challenges posed by third-party cookie deprecation and signal loss, will bring industry experts together in New York on March 28th, 2024, to delve into privacy compliance and addressability strategies crucial for the evolving landscape. The event will explore the latest innovations and standards necessary for constructing effective addressability through the perspective of publishers, advertising technology providers, and advertisers.

About Xenoss

Xenoss is an NYC-based MarTech/AdTech software development company. We build custom AI-driven software for technology vendors, media, agencies, brands, and publishers, including Activision Blizzard, Verve Group, Smartly, Voodoo, Venatus, and others. The software delivered by the team is the tech basis of multi-billion dollar businesses and is used by well-established enterprises, including Nestlé, Adidas, Virgin, Uber, and HSBC.
constructing effective addressability through the perspective of publishers, advertising technology providers, and advertisers.