As the technologies of the Internet move out into real life and space, Digital Out-of-Home advertising is where brands get to reimagine how to access consumers in radically new ways. Whether it is connecting OOH placements with passersby phones, creating 3D IRL visions from a 2D screen, or geotargeting ads to the shopping cart in aisle 3, DOOH tech is building new experiences for brands. How do marketers use them to redefine brand relationships with consumers?
At the Spring edition of MediaPost’s Digital Out-of-Home Insider Summit you can lean into this future where technology once again reimagines the brand2consumer relationship.
Key topics of the event will cover The State of OOH Connected Screens, Programmatic DOOH in the Mix, Geo-Targeting Strategy, DOOH and the Media Plan, The Measurement Morass, Eye-Catching DOOH Creative, Social Amplification Strategies, AI and Personalized DOOH
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