June 11,
London, UK
From building a technology stack to setting up OOH/in-store infrastructure, utilising first-party data for monetization, MediaX explores the experiences of well-established retailers in this space to new entrants and the agencies who are helping make things tick. It uncovers any entry barriers and discusses what advertisers, particularly in the FMCG sector, should consider when making investments.
From building a technology stack to setting up OOH/in-store infrastructure, utilising first-party data for monetization, MediaX explores the experiences of well-established retailers in this space to new entrants and the agencies who are helping make things tick. It uncovers any entry barriers and discusses what advertisers, particularly in the FMCG sector, should consider when making investments.
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