We are creating a media platform that would use predictive algorithms to come up with optimized user journeys based on audience and content information. It should enhance the UX of branded content and raise KPIs for brand awareness and user engagement campaigns.
The technology should enable content and audience acquisition with a user journey that is seamlessly built into the content.
The product adapts to the targeted audience to drive bespoke audience journeys.
The components within the platform scope for the minimum viable product include:
— Deep knowledge of digital marketing and advertising domain — Ability to design product features from idea to detailed spec — Ability to clearly communicate technical issues to non-technical audiences — Software requirements management experience — Software acceptance testing approaches knowledge — Deep knowledge and understanding of Agile-based SDLC — Product metrics analytics experience
Product road-mapping
— Make product scope prioritization — Define features evolution plan. Keep it up-to-date. — Define the product release plan and agree on it with the Business and Delivery. Keep it up-to-date. — Balance product roadmap to satisfy key stakeholders like clients, the executive team, marketing team, sales team, and engineering team.
Requirements management
— Design key usage scenarios — Elaborate and document product requirements
Product building
— Specify and represent the goals and limitations of the development team — Keep traceability between business tasks and technical tasks — Design and plan product increments with the development team sprint by sprint — Provide feedback to the dev team daily and every sprint, to make sure the solution is in line with product strategy. Participate in sprint demos and sprint retro meetings. — Ensure product acceptance in cooperation with test engineers — Consult engineers on product-related questions — Explain technical problems to Business — Conduct internal workshops to keep product knowledge among engineers — Support and development of product wiki.
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