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Senior Digital Marketing Manager

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The Xenoss team is looking for an experienced T-shaped marketer with hands-on digital marketing knowledge. The ideal candidate has a diverse skillset, is able to manage end-to-end digital marketing programs, and work as an integral part of the marketing team.

Responsibilities

You will take part in building an efficient marketing process with a focus on lead generation. You will co-develop and execute marketing strategy and channel tactics, lead-generation program, research the market, perform funnel analysis. You will closely interact with the marketing team members and executive team and report directly to CMO. Your responsibilities:

  • Co-develop, contribute to, and execute the marketing strategy across channels
  • Design, manage, analyze digital media campaigns with marketing automation tools according to business goals (with a focus on various lead generation campaigns)
  • Research new market segments and competitors, conduct client development interviews, elicit marketing insights, suggest improvements to strengthen the strategy and tactics
  • Work with content, design, and technical specialists to create corporate collateral aimed to promote the brand (including outreach messaging, website content, sales decks, ad content, case studies)
  • Strategize on, contribute to, manage some tracks of the event marketing, lead nurturing, and partner programs
  • Coordinate the brand’s website development (prototypes, messaging, improvements, contractor management)
  • Provide analytic reports with recommendations specific to driving and optimizing traffic, prospect behavior, campaign response, lead conversion
  • Seek out new opportunities and channels to raise brand awareness
  • Stay up-to-date with digital media technologies and the latest trends

Requirements

  • 3+ years of experience as a Digital Marketing Manager at a tech company, or a similar role
  • Excellent English language proficiency (Upper-Intermediate/Advanced/Fluent)
  • Hands-on knowledge in key areas of digital marketing (SEO, SEM/PPC, social media, content marketing, email marketing, lead generation, lead nurturing) and tools
  • Good understanding of B2B sales, PR, customer care processes in B2B
  • Ability to write effective and concise sales copy
  • Experience working with marketing automation, email marketing, and analytics tools
  • Market research and analysis experience
  • Creative thinker with an ability to also use data and logic to inform decisions
  • Well-developed organizational skills to work independently as well as manage projects with many moving parts
  • Experience working with contractors, developing creative briefs, and managing requirements and schedules
  • Comfortable sharing experience and point of view on topics and recommending approaches
  • Meticulous attention to detail

Preferable qualifications

  • Experience in the promotion of software development services
  • Experience in developing B2B brand communication
  • ABM marketing experience
  • Extensive PR/SEO/PPC/Copywriting experience

Why Xenoss

  • You’ll work on sophisticated niche marketing
  • Rapid professional growth by driving end-to-end marketing programs
  • Freedom and the budget for experimentation
  • Dynamic work environment, driven and experienced colleagues
  • Unlimited work-from-home option
  • Flexible working hours
  • Zero bureaucracy
  • Covering costs of professional events and English lessons
  • 3 weeks of paid vacation and 2 weeks of paid sick-period
  • Opportunity to choose the equipment you like (MacBooks included)

About Xenoss

Xenoss is a software development lab solving complex big data, AI and high-load problems and focused on MarTech/AdTech. Our clients are leading SaaS companies, world-known enterprises, and aggressively growing startups. The software we’ve delivered is now the tech basis of multi-billion dollar businesses and is being used by leading corporations, including Blizzard, Nestlé, Adidas, Virgin, HSBC.

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